How popular isCanada Goose in search?
In September 2026, there were an estimated 1M branded searches for Canada Goose worldwide which is down 45.4% over the last 12 months. Canada Goose holds 8.7% estimated Share of Search among jackets worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
The North Face35.3%
Patagonia23.8%
Arc'teryx19.5%
Barbour10.6%
Canada Goose8.7%
Columbia2.1%
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Where does Canada Goose compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Jackets | 5th of 6 | 8.7% | Shown below |
| Coats | 3rd of 6 | 18.1% | Show ranking |
Which jackets compete with Canada Goose?
Share of Search by month for The North Face, Patagonia, Arc'teryx, Barbour, Canada Goose, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | The North Face | Patagonia | Arc'teryx | Barbour | Canada Goose | Columbia |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 23.3% | 15.6% | 10.4% | 10.4% | 2.1% |
| Nov 2025 | 42.5% | 19.1% | 15.6% | 7% | 12.8% | 2.9% |
| Dec 2025 | 40.3% | 18.1% | 18.1% | 8.1% | 12.2% | 3.1% |
| Jan 2026 | 39.6% | 21.7% | 17.8% | 6.5% | 11.9% | 2.5% |
| Feb 2026 | 38.6% | 25.9% | 17.3% | 6.4% | 9.4% | 2.3% |
| Mar 2026 | 34.1% | 30.6% | 16.7% | 9.1% | 7.5% | 2% |
| Apr 2026 | 31.9% | 32.1% | 17.6% | 9.6% | 6.4% | 2.4% |
| May 2026 | 37.1% | 30.5% | 16.7% | 7.5% | 6.1% | 2.1% |
| Jun 2026 | 33.9% | 34.1% | 18.7% | 5.6% | 5.6% | 2.1% |
| Jul 2026 | 38.5% | 31.7% | 17.4% | 5.2% | 5.2% | 2% |
| Aug 2026 | 36.3% | 27.2% | 18.1% | 8.2% | 8.2% | 2.1% |
| Sep 2026 | 35.3% | 23.8% | 19.5% | 10.6% | 8.7% | 2.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.3% | 4.1M | +11.2% | -0.9 points | |
| 2, held 2nd | 23.8% | 2.7M | 0% | -3.4 points | |
| 3, held 3rd | 19.5% | 2.2M | +22.4% | +1.3 points | |
| 4, held 4th | 10.6% | 1.2M | +48.2% | +2.4 points | |
| 5, held 5th | 8.7% | 1M | +21.5% | +0.5 points | |
| 6, held 6th | 2.1% | 246K | +17% | +0.1 points |
35.3%
Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share -0.9 points.
23.8%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -3.4 points.
19.5%
Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.3 points.
4.
Barbour10.6%
Held 4th. 1.2M estimated branded searches, +48.2% vs prior month. Share +2.4 points.
8.7%
Held 5th. 1M estimated branded searches, +21.5% vs prior month. Share +0.5 points.
6.
Columbia2.1%
Held 6th. 246K estimated branded searches, +17% vs prior month. Share +0.1 points.
Compare search popularity between Canada Goose and its closest rivals
How has branded search demand for Canada Goose changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Canada Goose worldwide fell from 1.8M to 1M.
- Across the 12 months ending September 2026, Canada Goose’s estimated Share of Search among jackets worldwide decreased from 10.4% to 8.7%.
- Across the 12 months ending September 2026, Canada Goose’s estimated Share of Search among jackets worldwide peaked at 12.8% in November 2025 and was lowest at 5.2% in July 2026.
How did search popularity change for jackets worldwide in September 2026?
6 changes
In September 2026, Barbour gained estimated Share of Search among jackets worldwide, from 8.2% to 10.6%.
In September 2026, Arc'teryx gained estimated Share of Search among jackets worldwide, from 18.1% to 19.5%.
In September 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 8.2% to 8.7%.
In September 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 27.2% to 23.8%.
In September 2026, The North Face lost estimated Share of Search among jackets worldwide, from 36.3% to 35.3%.
Estimated monthly branded searches for Columbia worldwide fell 33% over 12 measured months, from 366K to 246K in September 2026.
How is Canada Goose measured?
Brandwave collects information about searches that people make online using Canada Goose’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- canada goose
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Is Canada Goose your brand?
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