How popular isMoncler in search?
In September 2026, there were an estimated 1M branded searches for Moncler worldwide which is down 45.4% over the last 12 months. Moncler holds 4.6% estimated Share of Search among puffer jacket brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Uniqlo61.9%
The North Face18.5%
Patagonia12.5%
Moncler4.6%
Kathmandu2.5%
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Where does Moncler compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Puffer jacket brands | 4th of 5 | 4.6% | Shown below |
| Coats | 4th of 6 | 18.1% | Show ranking |
Which puffer jacket brands compete with Moncler?
Share of Search by month for Uniqlo, The North Face, Patagonia, Moncler, Kathmandu. The figures are in the table below the chart.
View monthly share of search table
| Month | Uniqlo | The North Face | Patagonia | Moncler | Kathmandu |
|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 22.4% | 13.7% | 6.1% | 2.3% |
| Nov 2025 | 51.5% | 28.1% | 12.6% | 5.7% | 2.1% |
| Dec 2025 | 50.5% | 27.7% | 12.5% | 6.8% | 2.5% |
| Jan 2026 | 54.2% | 24.3% | 13.4% | 6% | 2.2% |
| Feb 2026 | 52.4% | 23.5% | 15.8% | 5.8% | 2.6% |
| Mar 2026 | 60.9% | 16.7% | 15% | 3.7% | 3.7% |
| Apr 2026 | 66.2% | 13.2% | 13.3% | 3.3% | 4% |
| May 2026 | 64.3% | 15.7% | 12.9% | 3.2% | 3.9% |
| Jun 2026 | 61.3% | 15% | 15.1% | 3% | 5.5% |
| Jul 2026 | 59.9% | 18% | 14.8% | 3% | 4.4% |
| Aug 2026 | 62.8% | 16.9% | 12.7% | 3.8% | 3.8% |
| Sep 2026 | 61.9% | 18.5% | 12.5% | 4.6% | 2.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.9% | 13.6M | 0% | -0.9 points | |
| 2, held 2nd | 18.5% | 4.1M | +11.2% | +1.6 points | |
| 3, held 3rd | 12.5% | 2.7M | 0% | -0.2 points | |
| 4, moved from 5th to 4th | 4.6% | 1M | +21.5% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.5% | 550K | -33.2% | -1.3 pointsmoved from 4th to 5th |
1.
Uniqlo61.9%
Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share -0.9 points.
18.5%
Held 2nd. 4.1M estimated branded searches, +11.2% vs prior month. Share +1.6 points.
12.5%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Moncler4.6%
Moved from 5th to 4th. 1M estimated branded searches, +21.5% vs prior month. Share +0.8 points.
2.5%
Moved from 4th to 5th. 550K estimated branded searches, -33.2% vs prior month. Share -1.3 points.
Compare search popularity between Moncler and its closest rivals
How has branded search demand for Moncler changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Moncler worldwide fell from 1.8M to 1M.
- Across the 12 months ending September 2026, Moncler’s estimated Share of Search among puffer jacket brands worldwide decreased from 6.1% to 4.6%.
- Across the 12 months ending September 2026, Moncler’s estimated Share of Search among puffer jacket brands worldwide peaked at 6.8% in December 2025 and was lowest at 3% in July 2026.
How did search popularity change for puffer jacket brands worldwide in September 2026?
5 changes
In September 2026, Moncler overtook Kathmandu to rank 4th among puffer jacket brands worldwide, with 4.6% estimated Share of Search.
In September 2026, The North Face gained estimated Share of Search among puffer jacket brands worldwide, from 16.9% to 18.5%.
In September 2026, Kathmandu lost estimated Share of Search among puffer jacket brands worldwide, from 3.8% to 2.5%.
In September 2026, Uniqlo lost estimated Share of Search among puffer jacket brands worldwide, from 62.8% to 61.9%.
Patagonia’s estimated Share of Search among puffer jacket brands worldwide has lost ground for 3 months in a row, from 15.1% to 12.5% in September 2026.
How is Moncler measured?
Brandwave collects information about searches that people make online using Moncler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- moncler
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Is Moncler your brand?
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