Bombas vs Carhartt:Which is searched more?
In September 2026, Bombas had more branded searches than Carhartt among merino wool sock brands worldwide. Bombas was estimated to have 673K branded searches compared to Carhartt’s 450K, and held a 50.8% Share of Search versus Carhartt’s 34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bombas or Carhartt?
Compare the merino wool sock brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bombas, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Bombas | Carhartt | First Lite | Darn Tough | Feetures | Wigwam | Icebreaker |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 43.3% | 7.1% | 2.6% | 2.6% | 0.64% | 0.35% |
| Nov 2025 | 38.8% | 47.7% | 6.4% | 3.5% | 2.9% | 0.58% | 0.26% |
| Dec 2025 | 40.1% | 49.3% | 3.6% | 3.6% | 2.4% | 0.73% | 0.22% |
| Jan 2026 | 44.5% | 44.5% | 3.3% | 4% | 2.7% | 0.8% | 0.29% |
| Feb 2026 | 52.7% | 35.2% | 3.9% | 3.9% | 3.2% | 0.77% | 0.42% |
| Mar 2026 | 64.4% | 23.5% | 3.2% | 3.9% | 3.9% | 0.63% | 0.52% |
| Apr 2026 | 64.8% | 19.3% | 3.9% | 4.8% | 5.8% | 0.64% | 0.78% |
| May 2026 | 66.5% | 16.3% | 4.9% | 4.9% | 6% | 0.65% | 0.8% |
| Jun 2026 | 67.1% | 16.4% | 4% | 4.9% | 6% | 0.66% | 0.81% |
| Jul 2026 | 66.6% | 16.3% | 4.9% | 4.9% | 6% | 0.53% | 0.8% |
| Aug 2026 | 58.3% | 21.3% | 9.5% | 4.3% | 5.2% | 0.57% | 0.7% |
| Sep 2026 | 50.8% | 34% | 6.8% | 3.7% | 3.7% | 0.5% | 0.41% |
How has the Bombas and Carhartt comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Bombas took it in February 2026.
- Across the 12 months ending September 2026, Bombas’ estimated Share of Search among merino wool sock brands worldwide moved from 43.3% to 50.8%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among merino wool sock brands worldwide moved from 43.3% to 34%, and its estimated monthly branded searches moved from 823K to 450K.
How did search popularity change for merino wool sock brands worldwide in September 2026?
2 changes
In September 2026, Carhartt gained estimated Share of Search among merino wool sock brands worldwide, from 21.3% to 34%.
In September 2026, Bombas lost estimated Share of Search among merino wool sock brands worldwide, from 58.3% to 50.8%.
Other head-to-heads among merino wool sock brands
How each brand is measured
Brandwave collects information about searches that people make online using Bombas’ and Carhartt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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