Brandwave

How popular isBombas in search?

In September 2026, there were an estimated 673K branded searches for Bombas worldwide which is down 18.2% over the last 12 months. Bombas holds 77% estimated Share of Search among merino wool sock brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bombas77%
  2. First Lite10.3%
  3. Darn Tough5.7%
  4. Feetures5.7%
  5. Wigwam0.75%
  6. Icebreaker0.62%
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Which merino wool sock brands compete with Bombas?

Bombas against merino wool sock brands worldwide, by month

Share of Search by month for Bombas, First Lite, Darn Tough, Feetures. The figures are in the table below the chart.

View monthly share of search table
MonthBombasFirst LiteDarn ToughFeeturesWigwamIcebreaker
Oct 202576.5%12.5%4.6%4.6%1.1%0.61%
Nov 202574%12.2%6.7%5.5%1.1%0.49%
Dec 202579.1%7.1%7.1%4.8%1.4%0.43%
Jan 202680.1%5.9%7.2%4.8%1.4%0.53%
Feb 202681.3%6%6%4.9%1.2%0.65%
Mar 202684.2%4.1%5.1%5.1%0.83%0.68%
Apr 202680.3%4.8%5.9%7.2%0.79%0.97%
May 202679.4%5.8%5.8%7.1%0.78%0.96%
Jun 202680.3%4.8%5.9%7.2%0.79%0.97%
Jul 202679.6%5.9%5.9%7.2%0.64%0.96%
Aug 202674.1%12.1%5.5%6.7%0.73%0.89%
Sep 202677%10.3%5.7%5.7%0.75%0.62%

  1. 1.Bombas

    77%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.First Lite

    10.3%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.8 points.

  3. 3.Darn Tough

    5.7%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Feetures

    5.7%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Wigwam

    0.75%

    Moved from 6th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Icebreaker

    0.62%

    Moved from 5th to 6th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare search popularity between Bombas and its closest rivals

Every comparison with Bombas

How has branded search demand for Bombas changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bombas worldwide fell from 823K to 673K.
  • Across the 12 months ending September 2026, Bombas’ estimated Share of Search among merino wool sock brands worldwide peaked at 84.2% in March 2026 and was lowest at 74% in November 2025.

How did search popularity change for merino wool sock brands worldwide in September 2026?

  1. In September 2026, Bombas gained estimated Share of Search among merino wool sock brands worldwide, from 74.1% to 77%.

  2. In September 2026, First Lite lost estimated Share of Search among merino wool sock brands worldwide, from 12.1% to 10.3%.

  3. In September 2026, Feetures lost estimated Share of Search among merino wool sock brands worldwide, from 6.7% to 5.7%.

  4. In September 2026, Darn Tough rose from 4th to 3rd among merino wool sock brands worldwide.

  5. In September 2026, Wigwam rose from 6th to 5th among merino wool sock brands worldwide.

  6. In September 2026, Icebreaker fell from 5th to 6th among merino wool sock brands worldwide.

Where does Bombas compete?

Bombas is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sock brands1st of 574.5%Show ranking
Merino wool sock brands1st of 677%Shown above

How is Bombas measured?

Brandwave collects information about searches that people make online using Bombas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bombas

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How the Brand Demand Index is measured

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