Atlas vs Carhartt:Which is searched more?
In September 2026, Atlas had more branded searches than Carhartt among tool Belt brands worldwide. Atlas was estimated to have 2.7M branded searches compared to Carhartt’s 450K, and held a 40.5% Share of Search versus Carhartt’s 6.6%. These are worldwide searches for English-language branded terms.
Follow Atlas vs Carhartt and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Atlas or Carhartt?
Compare the tool belt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Atlas, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Atlas | Milwaukee | Makita | DeWalt | Carhartt | ToughBuilt |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 26.2% | 16.4% | 7.9% | 9.6% | 0.86% |
| Nov 2025 | 31.1% | 25.4% | 16.3% | 9.3% | 17% | 0.84% |
| Dec 2025 | 23.9% | 29.3% | 15.5% | 10.8% | 19.6% | 0.97% |
| Jan 2026 | 33.8% | 27.6% | 14.8% | 10.2% | 12.4% | 1.1% |
| Feb 2026 | 36% | 29.4% | 15.5% | 10.8% | 7.2% | 1.2% |
| Mar 2026 | 40.4% | 27% | 17.1% | 9.9% | 4.4% | 1.1% |
| Apr 2026 | 42.2% | 28.2% | 15.1% | 10.4% | 3.1% | 1.1% |
| May 2026 | 42.3% | 28.3% | 15.3% | 10.4% | 2.5% | 1.1% |
| Jun 2026 | 37.6% | 30.7% | 16.7% | 11.3% | 2.8% | 1% |
| Jul 2026 | 34.9% | 34.9% | 15.5% | 10.5% | 3.1% | 1.2% |
| Aug 2026 | 41.8% | 27.9% | 15.2% | 10.3% | 3.8% | 1.1% |
| Sep 2026 | 40.5% | 27% | 14.8% | 9.9% | 6.6% | 1.1% |
How has the Atlas and Carhartt comparison changed over the last 12 months?
3 findings
- Atlas was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Atlas’ estimated Share of Search among tool Belt brands worldwide moved from 39.1% to 40.5%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among tool Belt brands worldwide moved from 9.6% to 6.6%, and its estimated monthly branded searches moved from 823K to 450K.
How did search popularity change for tool Belt brands worldwide in September 2026?
2 changes
In September 2026, Carhartt gained estimated Share of Search among tool Belt brands worldwide, from 3.8% to 6.6%.
In September 2026, Atlas lost estimated Share of Search among tool Belt brands worldwide, from 41.8% to 40.5%.
Other head-to-heads among tool Belt brands
How each brand is measured
Brandwave collects information about searches that people make online using Atlas’ and Carhartt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.