Brandwave

Carhartt vs Chanel:Which is searched more?

In September 2026, Chanel had more branded searches than Carhartt among cross Body Bag brands worldwide. Chanel was estimated to have 7.4M branded searches compared to Carhartt’s 450K, and held a 21% Share of Search versus Carhartt’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among cross Body Bag brands worldwide in September 2026Which is more popular in search, Carhartt or Chanel?
Carhartt1.3%450K searches
vs
Chanel21%7.4M searches

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Which is more popular in search, Carhartt or Chanel?

Compare the cross body bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carhartt and Chanel among cross Body Bag brands worldwide, by month

Share of Search by month for Chanel, Carhartt. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasChanelCoachBurberryCarharttDiorDune
Oct 202564.8%20.2%5.1%6.2%2.3%1.3%0.04%
Nov 202569.5%14.7%5.8%5.8%3.2%0.96%0.03%
Dec 202561.1%20.8%7.5%6.1%3.3%1.2%0.03%
Jan 202654.4%29.9%6.8%5.5%2%1.4%0.04%
Feb 202664.1%21.3%6.6%5.4%1.3%1.3%0.03%
Mar 202668.2%19.9%5.6%4.5%0.75%1.1%0.03%
Apr 202665.7%20.8%6.4%5.2%0.57%1.3%0.03%
May 202664.6%23.7%5.4%4.5%0.4%1.3%0.02%
Jun 202660.8%27.4%6.6%3.6%0.4%1.1%0.02%
Jul 202666.7%20.6%7%3.9%0.42%1.4%0.02%
Aug 202666.5%18.5%8.4%4.6%0.62%1.4%0.02%
Sep 202662.3%21%7.8%6.4%1.3%1.3%0.02%

How has the Carhartt and Chanel comparison changed over the last 12 months?

  • Chanel was ahead of Carhartt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among cross Body Bag brands worldwide moved from 2.3% to 1.3%, and its estimated monthly branded searches moved from 823K to 450K.
  • Across the 12 months ending September 2026, Chanel’s estimated Share of Search among cross Body Bag brands worldwide moved from 20.2% to 21%, and its estimated monthly branded searches moved from 7.3M to 7.4M.

How did search popularity change for cross Body Bag brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook Dior to rank 5th among cross Body Bag brands worldwide, with 1.3% estimated Share of Search.

  2. In September 2026, Chanel gained estimated Share of Search among cross Body Bag brands worldwide, from 18.5% to 21%.

Other head-to-heads among cross Body Bag brands

How each brand is measured

Brandwave collects information about searches that people make online using Carhartt’s and Chanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carhartt

1 branded search term

  • carhartt jacket

Chanel

4 branded search terms

  • chanel
  • chanel chance
  • chanel parfume
  • chanel water

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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