Brandwave

How popular isCarhartt in search?

In September 2026, there were an estimated 450K branded searches for Carhartt worldwide which is down 45.3% over the last 12 months. Carhartt holds 2.2% estimated Share of Search among hoodies worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Uniqlo65.1%
  2. The North Face19.5%
  3. Patagonia13.1%
  4. Carhartt2.2%
  5. Gildan0.11%
  6. Champion0.01%
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Where does Carhartt compete?

Carhartt is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hoodies4th of 62.2%Shown below
Steel toe boot brands5th of 77.8%Show ranking
Waterproof Jacket brands4th of 68.1%Show ranking
Tool Bag brands4th of 89.9%Show ranking
Tool Belt brands4th of 511.2%Show ranking
Backpack Cooler brands3rd of 717.4%Show ranking
Bucket Hat brands3rd of 321.2%Show ranking
Base Layer brands2nd of 622.9%Show ranking
Cargo Pants brands2nd of 432.2%Show ranking
Overalls Women brands2nd of 334.9%Show ranking
Lunch Cooler brands1st of 337.3%Show ranking
Work Shirts brands2nd of 538.8%Show ranking
Softshell Jacket brands1st of 339.3%Show ranking
Work pants brands2nd of 539.5%Show ranking
Cargo Shorts brands1st of 478.1%Show ranking
Car seat cover brands1st of 680.1%Show ranking
Boiler Suit brands1st of 393.8%Show ranking
Work Shorts brands1st of 496.2%Show ranking

Which hoodies compete with Carhartt?

Carhartt against hoodies worldwide, by month

Share of Search by month for Uniqlo, The North Face, Patagonia, Carhartt. The figures are in the table below the chart.

View monthly share of search table
MonthUniqloThe North FacePatagoniaCarharttGildanChampion
Oct 202558.8%23.7%14.5%2.9%0.08%<0.01%
Nov 202553.6%29.2%13.1%3.9%0.05%<0.01%
Dec 202553%29%13.1%4.8%0.06%<0.01%
Jan 202657.3%25.7%14.1%2.8%0.06%<0.01%
Feb 202655.8%25%16.8%2.3%0.09%0.01%
Mar 202664.7%17.8%15.9%1.4%0.11%0.01%
Apr 202670.5%14.1%14.2%1%0.12%0.02%
May 202668.5%16.8%13.8%0.83%0.14%0.01%
Jun 202666.3%16.2%16.4%0.99%0.13%0.02%
Jul 202663.9%19.2%15.8%0.95%0.13%0.02%
Aug 202667.1%18.1%13.5%1.2%0.13%0.01%
Sep 202665.1%19.5%13.1%2.2%0.11%0.01%

  1. 1.Uniqlo

    65.1%

    Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.The North Face

    19.5%

    Held 2nd. 4.1M estimated branded searches, +11.2% vs prior month. Share +1.4 points.

  3. 3.Patagonia

    13.1%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Carhartt

    2.2%

    Held 4th. 450K estimated branded searches, +82.9% vs prior month. Share +0.9 points.

  5. 5.Gildan

    0.11%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

  6. 6.Champion

    0.01%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between Carhartt and its closest rivals

Every comparison with Carhartt

How has branded search demand for Carhartt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Carhartt worldwide fell from 823K to 450K.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among hoodies worldwide decreased from 2.9% to 2.2%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among hoodies worldwide peaked at 4.8% in December 2025 and was lowest at 0.83% in May 2026.

How did search popularity change for hoodies worldwide in September 2026?

  1. In September 2026, The North Face gained estimated Share of Search among hoodies worldwide, from 18.1% to 19.5%.

  2. In September 2026, Carhartt gained estimated Share of Search among hoodies worldwide, from 1.2% to 2.2%.

  3. In September 2026, Uniqlo lost estimated Share of Search among hoodies worldwide, from 67.1% to 65.1%.

  4. Patagonia’s estimated Share of Search among hoodies worldwide has lost ground for 3 months in a row, from 16.4% to 13.1% in September 2026.

How is Carhartt measured?

Brandwave collects information about searches that people make online using Carhartt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carhartt jacket

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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