Carhartt vs Elastic:Which is searched more?
In September 2026, Carhartt had more branded searches than Elastic among work Shorts brands worldwide. Carhartt was estimated to have 450K branded searches compared to Elastic’s 250K, and held a 30.4% Share of Search versus Elastic’s 16.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Elastic?
Compare the work shorts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carhartt, Elastic. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Carhartt | Elastic | Blue | Dickies | Caterpillar | Bisley |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 43.5% | 13.3% | 5.7% | 1.7% | 0.15% | 0.02% |
| Nov 2025 | 30.2% | 55% | 9.3% | 4.7% | 0.81% | 0.11% | 0.01% |
| Dec 2025 | 30.1% | 54.9% | 9.2% | 4.8% | 0.81% | 0.09% | <0.01% |
| Jan 2026 | 34.4% | 42.1% | 15.7% | 6.8% | 0.93% | 0.12% | 0.02% |
| Feb 2026 | 46.2% | 30.9% | 14.2% | 7.5% | 1% | 0.16% | 0.03% |
| Mar 2026 | 49.7% | 22.2% | 18.7% | 8% | 1.1% | 0.21% | 0.03% |
| Apr 2026 | 56.6% | 16.9% | 17.3% | 7.7% | 1.2% | 0.2% | 0.03% |
| May 2026 | 58.5% | 14.3% | 17.9% | 7.7% | 1.3% | 0.21% | 0.04% |
| Jun 2026 | 58.7% | 14.4% | 17.9% | 7.7% | 1.1% | 0.21% | 0.04% |
| Jul 2026 | 52.9% | 15.9% | 19.7% | 10.1% | 1.2% | 0.23% | 0.05% |
| Aug 2026 | 53.8% | 19.7% | 16.4% | 8.7% | 1.2% | 0.19% | 0.03% |
| Sep 2026 | 45.5% | 30.4% | 16.9% | 6% | 1% | 0.16% | 0.03% |
How has the Carhartt and Elastic comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Elastic took it in April 2026, Carhartt took it in August 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work Shorts brands worldwide moved from 43.5% to 30.4%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, Elastic’s estimated Share of Search among work Shorts brands worldwide moved from 13.3% to 16.9%, and its estimated monthly branded searches moved from 253K to 250K.
How did search popularity change for work Shorts brands worldwide in September 2026?
1 change
In September 2026, Carhartt gained estimated Share of Search among work Shorts brands worldwide, from 19.7% to 30.4%.
Other head-to-heads among work Shorts brands
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Elastic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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