Blue vs Carhartt:Which is searched more?
In September 2026, Carhartt had more branded searches than Blue among cargo Pants brands worldwide. Carhartt was estimated to have 450K branded searches compared to Blue’s 88.8K, and held a 0.88% Share of Search versus Blue’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue or Carhartt?
Compare the cargo pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carhartt, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | H&M | Lululemon | Levi's | Carhartt | Lee | Blue | Dickies |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 34.4% | 22.9% | 1.7% | 1.4% | 0.23% | 0.18% | 0.06% |
| Nov 2025 | 42.7% | 26.7% | 26.7% | 1.6% | 2% | 0.22% | 0.17% | 0.03% |
| Dec 2025 | 38.6% | 28.7% | 28.7% | 1.4% | 2.1% | 0.19% | 0.19% | 0.03% |
| Jan 2026 | 40.6% | 30.5% | 25% | 1.8% | 1.5% | 0.25% | 0.24% | 0.03% |
| Feb 2026 | 45.5% | 28.3% | 23.1% | 1.7% | 0.94% | 0.23% | 0.23% | 0.03% |
| Mar 2026 | 48.4% | 29.3% | 19.6% | 1.8% | 0.53% | 0.24% | 0.19% | 0.03% |
| Apr 2026 | 44.3% | 31.9% | 21.4% | 1.6% | 0.39% | 0.26% | 0.18% | 0.03% |
| May 2026 | 44.8% | 34.4% | 18.7% | 1.4% | 0.28% | 0.23% | 0.15% | 0.02% |
| Jun 2026 | 43.5% | 35.2% | 19.2% | 1.4% | 0.29% | 0.19% | 0.15% | 0.02% |
| Jul 2026 | 47.3% | 30.3% | 20.2% | 1.5% | 0.3% | 0.16% | 0.19% | 0.02% |
| Aug 2026 | 47.7% | 29.9% | 20% | 1.5% | 0.44% | 0.2% | 0.2% | 0.03% |
| Sep 2026 | 42.8% | 32.5% | 21.8% | 1.6% | 0.88% | 0.22% | 0.17% | 0.03% |
How has the Blue and Carhartt comparison changed over the last 12 months?
3 findings
- Carhartt was ahead of Blue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among cargo Pants brands worldwide moved from 0.18% to 0.17%, and its estimated monthly branded searches moved from 109K to 88.8K.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among cargo Pants brands worldwide moved from 1.4% to 0.88%, and its estimated monthly branded searches moved from 823K to 450K.
How did search popularity change for cargo Pants brands worldwide in September 2026?
2 changes
Carhartt’s estimated Share of Search among cargo Pants brands worldwide has gained ground for 3 months in a row, from 0.29% to 0.88% in September 2026.
Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.
Other head-to-heads among cargo Pants brands
How each brand is measured
Brandwave collects information about searches that people make online using Blue’s and Carhartt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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