Carhartt vs Stihl:Which is searched more?
In September 2026, Stihl had more branded searches than Carhartt among ear Muffs brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Carhartt’s 450K, and held a 38.7% Share of Search versus Carhartt’s 15.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Stihl?
Compare the ear muffs brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stihl, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Unicorn | Stihl | Carhartt | Kask |
|---|---|---|---|---|
| Oct 2025 | 36.7% | 34.5% | 24.7% | 4.1% |
| Nov 2025 | 30.1% | 28.8% | 37% | 4.1% |
| Dec 2025 | 31.1% | 27.9% | 38.2% | 2.8% |
| Jan 2026 | 37.7% | 33.4% | 25.5% | 3.4% |
| Feb 2026 | 43.1% | 37.1% | 15.9% | 3.9% |
| Mar 2026 | 40.3% | 44.3% | 9.9% | 5.5% |
| Apr 2026 | 40.4% | 47.4% | 6.7% | 5.5% |
| May 2026 | 41.7% | 47% | 5.6% | 5.6% |
| Jun 2026 | 41.7% | 47% | 5.6% | 5.6% |
| Jul 2026 | 40.2% | 46.5% | 6.6% | 6.6% |
| Aug 2026 | 44.1% | 42.2% | 8.9% | 4.9% |
| Sep 2026 | 41.4% | 38.7% | 15.3% | 4.6% |
How has the Carhartt and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Carhartt took it in November 2025, Stihl took it in January 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among ear Muffs brands worldwide moved from 24.7% to 15.3%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among ear Muffs brands worldwide moved from 34.5% to 38.7%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for ear Muffs brands worldwide in September 2026?
2 changes
In September 2026, Carhartt gained estimated Share of Search among ear Muffs brands worldwide, from 8.9% to 15.3%.
In September 2026, Stihl lost estimated Share of Search among ear Muffs brands worldwide, from 42.2% to 38.7%.
Other head-to-heads among ear Muffs brands
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.