Away vs Carhartt:Which is searched more?
In September 2026, Carhartt had more branded searches than Away among duffel Bag brands worldwide. Carhartt was estimated to have 450K branded searches compared to Away’s 216K, and held a 0.73% Share of Search versus Away’s 0.35%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Away or Carhartt?
Compare the duffel bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carhartt, Away. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | Lululemon | Patagonia | Helly Hansen | Carhartt | Away | Ogio |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 34.3% | 20.1% | 6% | 1.2% | 1.2% | 0.32% | 0.05% |
| Nov 2025 | 37% | 33.6% | 21% | 5.1% | 1.3% | 1.5% | 0.42% | 0.03% |
| Dec 2025 | 36% | 32% | 23.8% | 4.8% | 1.2% | 1.8% | 0.38% | 0.04% |
| Jan 2026 | 41.1% | 31.1% | 19.2% | 5.8% | 1.4% | 1.2% | 0.3% | 0.05% |
| Feb 2026 | 39.3% | 35.2% | 17.9% | 5.4% | 1.1% | 0.73% | 0.33% | 0.05% |
| Mar 2026 | 41.2% | 37.6% | 15.2% | 4.6% | 0.62% | 0.41% | 0.35% | 0.05% |
| Apr 2026 | 39.5% | 36.9% | 17.8% | 4.4% | 0.59% | 0.32% | 0.42% | 0.05% |
| May 2026 | 37.3% | 40.3% | 16.8% | 4.2% | 0.68% | 0.25% | 0.47% | 0.05% |
| Jun 2026 | 37.9% | 39.2% | 17.3% | 4.3% | 0.57% | 0.26% | 0.41% | 0.05% |
| Jul 2026 | 37.8% | 39.8% | 17% | 4.2% | 0.56% | 0.25% | 0.4% | 0.05% |
| Aug 2026 | 37.7% | 40% | 16.8% | 4.1% | 0.68% | 0.37% | 0.34% | 0.05% |
| Sep 2026 | 39.7% | 35.6% | 18.1% | 4.5% | 0.9% | 0.73% | 0.35% | 0.04% |
How has the Away and Carhartt comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Away took it in April 2026, Carhartt took it in August 2026.
- Across the 12 months ending September 2026, Away’s estimated Share of Search among duffel Bag brands worldwide moved from 0.32% to 0.35%, and its estimated monthly branded searches moved from 220K to 216K.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among duffel Bag brands worldwide moved from 1.2% to 0.73%, and its estimated monthly branded searches moved from 823K to 450K.
How did search popularity change for duffel Bag brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Carhartt worldwide fell 45.3% over 12 measured months, from 823K to 450K in September 2026.
Other head-to-heads among duffel Bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Away’s and Carhartt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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