Carhartt vs Fisher-Price:Which is searched more?
In September 2026, Carhartt had more branded searches than Fisher-Price among diaper Bag brands worldwide. Carhartt was estimated to have 450K branded searches compared to Fisher-Price’s 246K, and held a 2.2% Share of Search versus Fisher-Price’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Fisher-Price?
Compare the diaper bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carhartt, Fisher-Price. The figures are in the table below the chart.
View monthly share of search table
| Month | Disney+ | Coach | Guess | Carhartt | Bugaboo | Herschel | Fisher-Price | Lulu |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.8% | 8.1% | 10% | 3.7% | 2.1% | 1.1% | 1.3% | 0.04% |
| Nov 2025 | 65.3% | 10.8% | 13.2% | 5.9% | 1.9% | 1.2% | 1.8% | 0.03% |
| Dec 2025 | 64% | 12.9% | 12.9% | 5.8% | 1.4% | 1.1% | 1.7% | 0.03% |
| Jan 2026 | 67.5% | 11.1% | 13.6% | 3.3% | 2% | 1.2% | 1.2% | 0.03% |
| Feb 2026 | 70.2% | 11.6% | 11.6% | 2.3% | 2.1% | 1.2% | 1% | 0.03% |
| Mar 2026 | 72.6% | 9.8% | 12% | 1.3% | 2.2% | 1.1% | 1.1% | 0.04% |
| Apr 2026 | 70.6% | 11.6% | 11.6% | 1% | 2.5% | 1.2% | 1.3% | 0.04% |
| May 2026 | 68.9% | 11.4% | 13.9% | 0.84% | 2.5% | 1.2% | 1.2% | 0.04% |
| Jun 2026 | 69% | 13.9% | 11.4% | 0.84% | 2.4% | 1.5% | 1% | 0.04% |
| Jul 2026 | 66.8% | 13.5% | 13.5% | 0.81% | 2.4% | 1.8% | 1.2% | 0.04% |
| Aug 2026 | 68.6% | 13.8% | 11.3% | 1% | 1.9% | 2.2% | 1% | 0.04% |
| Sep 2026 | 66.2% | 13.3% | 13.3% | 2.2% | 2.2% | 1.5% | 1.2% | 0.05% |
How has the Carhartt and Fisher-Price comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fisher-Price took it in April 2026, Carhartt took it in September 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among diaper Bag brands worldwide moved from 3.7% to 2.2%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among diaper Bag brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for diaper Bag brands worldwide in September 2026?
2 changes
In September 2026, Carhartt overtook Herschel and Bugaboo to rank 4th among diaper Bag brands worldwide, with 2.2% estimated Share of Search.
Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Other head-to-heads among diaper Bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Fisher-Price’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carhartt
1 branded search term
- carhartt jacket
Fisher-Price
1 branded search term
- fisher price
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