How popular isBugaboo in search?
In September 2026, there were an estimated 442K branded searches for Bugaboo worldwide which held steady over the last 12 months. Bugaboo holds 22.2% estimated Share of Search among baby stroller brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cybex33.2%
Nuna24.6%
Bugaboo22.2%UPPAbaby13.8%
Silver Cross6.1%
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Where does Bugaboo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby stroller brands | 3rd of 5 | 22.2% | Shown below |
| Pram and stroller brands | 2nd of 6 | 30% | Show ranking |
| Pram brands | 1st of 5 | 56.7% | Show ranking |
| Changing bag brands | 1st of 5 | 72.1% | Show ranking |
| Double pram brands | 1st of 3 | 75.3% | Show ranking |
Which baby stroller brands compete with Bugaboo?
Share of Search by month for Cybex, Nuna, Bugaboo, UPPAbaby, Silver Cross. The figures are in the table below the chart.
View monthly share of search table
| Month | Cybex | Nuna | Bugaboo | UPPAbaby | Silver Cross |
|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 25.2% | 22.9% | 14.1% | 5.4% |
| Nov 2025 | 33.6% | 28% | 20.7% | 13% | 4.7% |
| Dec 2025 | 31.8% | 27.2% | 22% | 12.9% | 6.1% |
| Jan 2026 | 35.6% | 23.9% | 22.2% | 12.7% | 5.6% |
| Feb 2026 | 35.7% | 23.8% | 21.8% | 12.8% | 5.9% |
| Mar 2026 | 36.1% | 23.4% | 22.5% | 12.8% | 5.3% |
| Apr 2026 | 33.4% | 24.3% | 23.2% | 13.6% | 5.5% |
| May 2026 | 32.5% | 24.3% | 23.4% | 14.3% | 5.5% |
| Jun 2026 | 32.9% | 25.3% | 23.6% | 12.6% | 5.6% |
| Jul 2026 | 32.8% | 25% | 23.8% | 12.5% | 5.9% |
| Aug 2026 | 32.8% | 23.8% | 22.5% | 14.5% | 6.3% |
| Sep 2026 | 33.2% | 24.6% | 22.2% | 13.8% | 6.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.2% | 662K | -3.2% | +0.4 points | |
| 2, held 2nd | 24.6% | 490K | -1.1% | +0.8 points | |
| 3, held 3rd | 22.2% | 442K | -5.7% | -0.3 points | |
| 4, held 4th | 13.8% | 276K | -8.9% | -0.7 points | |
| 5, held 5th | 6.1% | 121K | -7.6% | -0.2 points |
1.
Cybex33.2%
Held 1st. 662K estimated branded searches, -3.2% vs prior month. Share +0.4 points.
2.
Nuna24.6%
Held 2nd. 490K estimated branded searches, -1.1% vs prior month. Share +0.8 points.
3.
Bugaboo22.2%
Held 3rd. 442K estimated branded searches, -5.7% vs prior month. Share -0.3 points.
4.
13.8%
Held 4th. 276K estimated branded searches, -8.9% vs prior month. Share -0.7 points.
6.1%
Held 5th. 121K estimated branded searches, -7.6% vs prior month. Share -0.2 points.
Compare search popularity between Bugaboo and its closest rivals
How has branded search demand for Bugaboo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bugaboo worldwide held steady, from 462K to 442K.
- Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among baby stroller brands worldwide decreased from 22.9% to 22.2%.
- Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among baby stroller brands worldwide peaked at 23.8% in July 2026 and was lowest at 20.7% in November 2025.
How did search popularity change for baby stroller brands worldwide in September 2026?
3 changes
In September 2026, Nuna gained estimated Share of Search among baby stroller brands worldwide, from 23.8% to 24.6%.
In September 2026, UPPAbaby lost estimated Share of Search among baby stroller brands worldwide, from 14.5% to 13.8%.
Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.
How is Bugaboo measured?
Brandwave collects information about searches that people make online using Bugaboo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- bugaboo
- bugaboo butterfly
- bugaboo donkey
- bugaboo fox
- bugaboo pushchair
- bugaboo stroller
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Is Bugaboo your brand?
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