How popular isBlue in search?
In September 2026, there were an estimated 88.8K branded searches for Blue worldwide which is down 18.2% over the last 12 months. Blue holds 0.96% estimated Share of Search among stunt Scooter brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which stunt Scooter brands compete with Blue?
Share of Search by month for Orange, MINI, Purple, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | MINI | Purple | Prodigy | Blue | Crisp |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.7% | 10.9% | 2.4% | 4% | 0.97% | 0.06% |
| Nov 2025 | 80.7% | 10.7% | 3.5% | 4% | 1.1% | 0.06% |
| Dec 2025 | 82.6% | 11% | 2.4% | 2.7% | 1.2% | 0.05% |
| Jan 2026 | 83% | 11% | 2.5% | 2.2% | 1.2% | 0.04% |
| Feb 2026 | 79.8% | 13% | 3.4% | 2.6% | 1.2% | 0.04% |
| Mar 2026 | 82.6% | 11% | 3.6% | 1.8% | 0.98% | 0.04% |
| Apr 2026 | 80.6% | 13.1% | 3.5% | 1.8% | 0.99% | 0.05% |
| May 2026 | 79.4% | 12.9% | 4.1% | 2.6% | 0.94% | 0.04% |
| Jun 2026 | 80.8% | 13.1% | 2.9% | 2.2% | 0.95% | 0.11% |
| Jul 2026 | 81.8% | 13.3% | 2.9% | 0.81% | 1.1% | 0.05% |
| Aug 2026 | 81.1% | 13.2% | 3.5% | 0.98% | 1.2% | 0.11% |
| Sep 2026 | 81.1% | 13.2% | 2.9% | 1.8% | 0.96% | 0.04% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.1% | 7.5M | 0% | +0.1 points | |
| 2, held 2nd | 13.2% | 1.2M | 0% | 0 points | |
| 3, held 3rd | 2.9% | 269K | -17.1% | -0.6 points | |
| 4, moved from 5th to 4th | 1.8% | 165K | +82.3% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.96% | 88.8K | -18.2% | -0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.04% | 3.3K | -68.3% | -0.1 points |
1.
Orange81.1%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
MINI
13.2%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Purple
2.9%
Held 3rd. 269K estimated branded searches, -17.1% vs prior month. Share -0.6 points.
4.
Prodigy1.8%
Moved from 5th to 4th. 165K estimated branded searches, +82.3% vs prior month. Share +0.8 points.
5.
Blue0.96%
Moved from 4th to 5th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
6.
Crisp0.04%
Held 6th. 3.3K estimated branded searches, -68.3% vs prior month. Share -0.1 points.
Compare search popularity between Blue and its closest rivals
Every comparison with Blue
365 comparisons
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- Aesop vs Blue
- Blue vs Brita
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- Blue vs Elgato
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- Blue vs Easton
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- Blue vs Oxford
- Blue vs Scunci
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- Blue vs Greenhouse
- Blue vs Burgon & Ball
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How has branded search demand for Blue changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blue worldwide fell from 109K to 88.8K.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among stunt Scooter brands worldwide held steady, from 0.97% to 0.96%.
How did search popularity change for stunt Scooter brands worldwide in September 2026?
5 changes
In September 2026, Prodigy overtook Blue to rank 4th among stunt Scooter brands worldwide, with 1.8% estimated Share of Search.
In September 2026, Purple lost estimated Share of Search among stunt Scooter brands worldwide, from 3.5% to 2.9%.
Estimated monthly branded searches for Crisp worldwide fell 53.5% over 12 measured months, from 7.1K to 3.3K in September 2026.
Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.
Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.
Where does Blue compete?
How is Blue measured?
Brandwave collects information about searches that people make online using Blue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- blue microphone
- blue yeti
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