Puppy food brands:Which are searched most?
In September 2026, Hill's was the most searched among puppy food brands worldwide, with an estimated 450K branded searches and 40.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Hill's40.3%Blue Diamond34.9%
Black Hawk12.1%
Blue7.9%
Eukanuba3.6%Beta1.1%
Diamond0.06%- Advance0.01%
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Share of SearchLeaderboard
Compare the puppy food brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hill's, Blue Diamond, Black Hawk, Blue, Eukanuba. The figures are in the table below the chart.
View monthly share of search table
| Month | Hill's | Blue Diamond | Black Hawk | Blue | Eukanuba | Beta | Diamond | Advance |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 27.4% | 11.4% | 9.2% | 4.2% | 1% | 0.07% | 0.02% |
| Nov 2025 | 45.9% | 27% | 11.3% | 10.7% | 4.1% | 1% | 0.06% | <0.01% |
| Dec 2025 | 39.7% | 34.4% | 9.7% | 11.7% | 3.6% | 0.87% | 0.05% | <0.01% |
| Jan 2026 | 42.2% | 30.3% | 12.6% | 10.1% | 3.8% | 0.93% | 0.06% | 0.01% |
| Feb 2026 | 40.5% | 35.1% | 9.9% | 9.8% | 3.6% | 1.1% | 0.06% | 0.01% |
| Mar 2026 | 38.5% | 33.4% | 14.1% | 9.3% | 3.5% | 1% | 0.08% | 0.01% |
| Apr 2026 | 40.3% | 28.9% | 18% | 8.2% | 3.6% | 0.89% | 0.06% | 0.01% |
| May 2026 | 40.1% | 34.7% | 12% | 7.9% | 3.6% | 1.6% | 0.06% | 0.01% |
| Jun 2026 | 40.5% | 34.7% | 12.1% | 8% | 3.6% | 0.89% | 0.06% | 0.01% |
| Jul 2026 | 39.8% | 34.5% | 11.9% | 9.3% | 3.6% | 0.87% | 0.06% | 0.01% |
| Aug 2026 | 39.6% | 34.4% | 11.9% | 9.6% | 3.6% | 0.87% | 0.06% | 0.01% |
| Sep 2026 | 40.3% | 34.9% | 12.1% | 7.9% | 3.6% | 1.1% | 0.06% | 0.01% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.3% | 450K | 0% | +0.6 points | |
| 2, held 2nd | 34.9% | 390K | 0% | +0.5 points | |
| 3, held 3rd | 12.1% | 135K | 0% | +0.2 points | |
| 4, held 4th | 7.9% | 88.8K | -18.2% | -1.6 points | |
| 5, held 5th | 3.6% | 40.5K | 0% | +0.1 points | |
| 6, held 6th | 1.1% | 12.1K | +22.2% | +0.2 points | |
| 7, held 7th | 0.06% | 720 | 0% | 0 points | |
| 8, held 8th | 0.01% | 140 | -17.6% | 0 points |
1.
Hill's40.3%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.6 points.
34.9%
Held 2nd. 390K estimated branded searches, 0% vs prior month. Share +0.5 points.
12.1%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Blue7.9%
Held 4th. 88.8K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
5.
Eukanuba3.6%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
1.1%
Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
7.
Diamond0.06%
Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
8.Advance
0.01%
Held 8th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Hill's vs Black Hawk: compare search popularity
- Hill's vs Blue: compare search popularity
- Hill's vs Eukanuba: compare search popularity
- Blue Diamond vs Black Hawk: compare search popularity
- Blue Diamond vs Blue: compare search popularity
- Blue Diamond vs Eukanuba: compare search popularity
- Black Hawk vs Blue: compare search popularity
- Black Hawk vs Eukanuba: compare search popularity
- Blue vs Eukanuba: compare search popularity
- Compare any of these brands
Which brand is most popular in search among puppy food brands worldwide?
8 brands
In September 2026, Hill's was the most searched among puppy food brands worldwide, with an estimated 450K branded searches and 40.3% estimated Share of Search within this set. Blue Diamond is in 2nd place, 5.4 percentage points behind at 34.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Hill's | 46.6% → 40.3% | 46.6%Oct 2025 | 38.5%Mar 2026 | 1st |
| Blue Diamond | 27.4% → 34.9% | 35.1%Feb 2026 | 27%Nov 2025 | 2nd |
| Black Hawk | 11.4% → 12.1% | 18%Apr 2026 | 9.7%Dec 2025 | 3rd |
| Blue | 9.2% → 7.9% | 11.7%Dec 2025 | 7.9%May 2026 | 4th |
| Eukanuba | 4.2% → 3.6% | 4.2%Oct 2025 | 3.5%Mar 2026 | 5th |
| Beta | 1% → 1.1% | 1.6%May 2026 | 0.87%Aug 2026 | 6th |
| Diamond | 0.07% → 0.06% | 0.08%Mar 2026 | 0.05%Dec 2025 | 7th |
| Advance | 0.02% → 0.01% | 0.02%Oct 2025 | <0.01%Nov 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Hill's’ estimated Share of Search among puppy food brands worldwide decreased from 46.6% to 40.3%.
- Across the 12 months ending September 2026, Blue Diamond’s estimated Share of Search among puppy food brands worldwide increased from 27.4% to 34.9%.
- Across the 12 months ending September 2026, Black Hawk’s estimated Share of Search among puppy food brands worldwide increased from 11.4% to 12.1%.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among puppy food brands worldwide decreased from 9.2% to 7.9%.
- Across the 12 months ending September 2026, Eukanuba’s estimated Share of Search among puppy food brands worldwide decreased from 4.2% to 3.6%.
- Across the 12 months ending September 2026, Hill's’ estimated Share of Search among puppy food brands worldwide peaked at 46.6% in October 2025 and was lowest at 38.5% in March 2026.
- Across the 12 months ending September 2026, Blue Diamond’s estimated Share of Search among puppy food brands worldwide peaked at 35.1% in February 2026 and was lowest at 27% in November 2025.
- Across the 12 months ending September 2026, Black Hawk’s estimated Share of Search among puppy food brands worldwide peaked at 18% in April 2026 and was lowest at 9.7% in December 2025.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among puppy food brands worldwide peaked at 11.7% in December 2025 and was lowest at 7.9% in May 2026.
- Across the 12 months ending September 2026, Beta, Diamond and Advance held steady: their estimated Share of Search among puppy food brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for puppy food brands worldwide in September 2026?
6 changes
In September 2026, Hill's gained estimated Share of Search among puppy food brands worldwide, from 39.6% to 40.3%.
In September 2026, Blue Diamond gained estimated Share of Search among puppy food brands worldwide, from 34.4% to 34.9%.
In September 2026, Blue lost estimated Share of Search among puppy food brands worldwide, from 9.6% to 7.9%.
Estimated monthly branded searches for Advance worldwide fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
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