Brandwave

How popular isBeta in search?

In September 2026, there were an estimated 12.1K branded searches for Beta worldwide which held steady over the last 12 months. Beta holds 0.47% estimated Share of Search among tool chest brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee71.7%
  2. DeWalt26.4%
  3. Stanley0.92%
  4. Beta0.47%
  5. Husky0.47%
  6. Kennedy0.06%
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Which tool chest brands compete with Beta?

Beta against tool chest brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt, Beta. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltStanleyBetaHuskyKennedy
Oct 202575.5%22.7%0.73%0.41%0.61%0.06%
Nov 202571.7%26.3%0.81%0.39%0.71%0.06%
Dec 202571.6%26.3%1.1%0.32%0.71%0.04%
Jan 202671.3%26.2%1.3%0.47%0.7%0.06%
Feb 202671.6%26.3%0.9%0.47%0.58%0.06%
Mar 202671.5%26.3%0.91%0.47%0.71%0.06%
Apr 202671.7%26.4%0.89%0.39%0.58%0.06%
May 202671.1%26.2%1.4%0.7%0.58%0.06%
Jun 202671.7%26.4%0.9%0.39%0.58%0.05%
Jul 202675.3%22.6%1%0.41%0.61%0.07%
Aug 202671.6%26.3%1%0.39%0.58%0.06%
Sep 202671.7%26.4%0.92%0.47%0.47%0.06%

  1. 1.Milwaukee

    71.7%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.DeWalt

    26.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Stanley

    0.92%

    Held 3rd. 23.4K estimated branded searches, -7.9% vs prior month. Share -0.1 points.

  4. 4.Beta

    0.47%

    Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Husky

    0.47%

    Moved from 4th to 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Kennedy

    0.06%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Beta and its closest rivals

Every comparison with Beta

How has branded search demand for Beta changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beta worldwide held steady at 12.1K.
  • Across the 12 months ending September 2026, Beta rose from 5th to 4th among tool chest brands worldwide.

How did search popularity change for tool chest brands worldwide in September 2026?

  1. In September 2026, Beta rose from 5th to 4th among tool chest brands worldwide.

  2. In September 2026, Husky fell from 4th to 5th among tool chest brands worldwide.

  3. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  4. Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How is Beta measured?

Brandwave collects information about searches that people make online using Beta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • beta tools

Do you work for Beta? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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