Brandwave

How popular isBlue in search?

In September 2026, there were an estimated 88.8K branded searches for Blue worldwide which is down 18.2% over the last 12 months. Blue holds 3.9% estimated Share of Search among boom arm brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. YETI31.2%
  2. HyperX23.8%
  3. Elgato17.5%
  4. RODE13.9%
  5. Shure9.7%
  6. Blue3.9%
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Where does Blue compete?

Blue is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Boom arm brands6th of 63.9%Shown below
Podcast microphone brands6th of 65.5%Show ranking
Microphone brands6th of 68.2%Show ranking
Mic arm brands3rd of 311.1%Show ranking

Which boom arm brands compete with Blue?

Blue against boom arm brands worldwide, by month

Share of Search by month for YETI, HyperX, Elgato, RODE, Shure, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthYETIHyperXElgatoRODEShureBlue
Oct 202528.3%25.6%18%13.9%9.5%4.8%
Nov 202530.5%28.1%15%13.7%7.9%4.7%
Dec 202537.4%26.1%13.9%10.6%7.4%4.5%
Jan 202627.5%27.8%17%13.1%9%5.5%
Feb 202628.6%26.3%15.5%14.4%10%5.1%
Mar 202629%24.9%17.7%14%9.5%4.8%
Apr 202632.7%24%15.3%14.3%9.4%4.3%
May 202637.7%21.2%16.3%12.9%8.4%3.6%
Jun 202640.9%22%13.4%12.8%7.3%3.6%
Jul 202641%21.6%13.3%12.6%7.2%4.2%
Aug 202638.9%22.2%13.6%13%7.9%4.5%
Sep 202631.2%23.8%17.5%13.9%9.7%3.9%

  1. 1.YETI

    31.2%

    Held 1st. 708K estimated branded searches, -25.4% vs prior month. Share -7.7 points.

  2. 2.HyperX

    23.8%

    Held 2nd. 541K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Elgato

    17.5%

    Held 3rd. 396K estimated branded searches, +19.8% vs prior month. Share +3.9 points.

  4. 4.RODE

    13.9%

    Held 4th. 315K estimated branded searches, -0.6% vs prior month. Share +0.9 points.

  5. 5.Shure

    9.7%

    Held 5th. 219K estimated branded searches, +12.9% vs prior month. Share +1.7 points.

  6. 6.Blue

    3.9%

    Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between Blue and its closest rivals

Every comparison with Blue

How has branded search demand for Blue changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Blue worldwide fell from 109K to 88.8K.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among boom arm brands worldwide decreased from 4.8% to 3.9%.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among boom arm brands worldwide peaked at 5.5% in January 2026 and was lowest at 3.6% in June 2026.

How did search popularity change for boom arm brands worldwide in September 2026?

  1. In September 2026, Elgato gained estimated Share of Search among boom arm brands worldwide, from 13.6% to 17.5%.

  2. In September 2026, Shure gained estimated Share of Search among boom arm brands worldwide, from 7.9% to 9.7%.

  3. In September 2026, HyperX gained estimated Share of Search among boom arm brands worldwide, from 22.2% to 23.8%.

  4. In September 2026, RODE gained estimated Share of Search among boom arm brands worldwide, from 13% to 13.9%.

  5. In September 2026, YETI lost estimated Share of Search among boom arm brands worldwide, from 38.9% to 31.2%.

  6. In September 2026, Blue lost estimated Share of Search among boom arm brands worldwide, from 4.5% to 3.9%.

How is Blue measured?

Brandwave collects information about searches that people make online using Blue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • blue microphone
  • blue yeti

Do you work for Blue? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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