Brandwave

Christmas Lights brands:Which are searched most?

In September 2026, Smart was the most searched among christmas Lights brands worldwide, with an estimated 1.8M branded searches and 53.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smart53.5%
  2. MINI35.7%
  3. Purple7.9%
  4. Blue2.6%
  5. Snowflake0.29%

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Share of SearchLeaderboard

Compare the christmas lights brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among christmas Lights brands worldwide, by month

Share of Search by month for Smart, MINI, Purple, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthSmartMINIPurpleBlueSnowflake
Oct 202553.2%35.4%7.8%3.2%0.43%
Nov 202551%34%11%3.6%0.34%
Dec 202552.8%35.2%7.8%3.8%0.35%
Jan 202652.7%35.2%7.9%3.8%0.43%
Feb 202652.4%34.9%9.3%3.1%0.35%
Mar 202651.3%34.2%11.1%3%0.34%
Apr 202652.6%35.1%9.3%2.6%0.35%
May 202651.7%34.5%11.1%2.5%0.28%
Jun 202653.5%35.7%7.9%2.6%0.29%
Jul 202648.3%39.3%8.7%3.4%0.32%
Aug 202652.4%34.9%9.3%3.1%0.28%
Sep 202653.5%35.7%7.9%2.6%0.29%

This month’s ranking, September 2026

  1. 1.Smart

    53.5%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.MINI

    35.7%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Purple

    7.9%

    Held 3rd. 269K estimated branded searches, -17.1% vs prior month. Share -1.4 points.

  4. 4.Blue

    2.6%

    Held 4th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Snowflake

    0.29%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among christmas Lights brands worldwide?

In September 2026, Smart was the most searched among christmas Lights brands worldwide, with an estimated 1.8M branded searches and 53.5% estimated Share of Search within this set. MINI is in 2nd place, 17.8 percentage points behind at 35.7% Share of Search.

Global christmas Lights brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Smart53.2% → 53.5%53.5%Jun 202648.3%Jul 20261st
MINI35.4% → 35.7%39.3%Jul 202634%Nov 20252nd
Purple7.8% → 7.9%11.1%Mar 20267.8%Dec 20253rd
Blue3.2% → 2.6%3.8%Dec 20252.5%May 20264th
Snowflake0.43% → 0.29%0.43%Oct 20250.28%May 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among christmas Lights brands worldwide decreased from 3.2% to 2.6%.
  • Across the 12 months ending September 2026, Smart’s estimated Share of Search among christmas Lights brands worldwide peaked at 53.5% in June 2026 and was lowest at 48.3% in July 2026.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among christmas Lights brands worldwide peaked at 39.3% in July 2026 and was lowest at 34% in November 2025.
  • Across the 12 months ending September 2026, Purple’s estimated Share of Search among christmas Lights brands worldwide peaked at 11.1% in March 2026 and was lowest at 7.8% in December 2025.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among christmas Lights brands worldwide peaked at 3.8% in December 2025 and was lowest at 2.5% in May 2026.
  • Across the 12 months ending September 2026, Smart, MINI, Purple and Snowflake held steady: their estimated Share of Search among christmas Lights brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for christmas Lights brands worldwide in September 2026?

  1. In September 2026, Smart gained estimated Share of Search among christmas Lights brands worldwide, from 52.4% to 53.5%.

  2. In September 2026, MINI gained estimated Share of Search among christmas Lights brands worldwide, from 34.9% to 35.7%.

  3. In September 2026, Purple lost estimated Share of Search among christmas Lights brands worldwide, from 9.3% to 7.9%.

  4. In September 2026, Blue lost estimated Share of Search among christmas Lights brands worldwide, from 3.1% to 2.6%.

  5. Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

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