Blue vs PetSmart:Which is searched more?
In September 2026, PetSmart had more branded searches than Blue among aquarium Gravel brands worldwide. PetSmart was estimated to have 6.1M branded searches compared to Blue’s 88.8K, and held a 27.8% Share of Search versus Blue’s 0.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue or PetSmart?
Compare the aquarium gravel brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PetSmart, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | PetSmart | Petco | Chewy | Yellow | Purple | Blue |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 28.1% | 18.8% | 12.6% | 4.6% | 1% | 0.41% |
| Nov 2025 | 34% | 27.7% | 18.5% | 12.4% | 5.5% | 1.5% | 0.47% |
| Dec 2025 | 34.1% | 27.8% | 18.6% | 12.4% | 5.6% | 1% | 0.49% |
| Jan 2026 | 34.5% | 28.1% | 18.8% | 12.6% | 4.6% | 1% | 0.5% |
| Feb 2026 | 33.1% | 26.9% | 18% | 14.7% | 5.4% | 1.4% | 0.48% |
| Mar 2026 | 34.3% | 28% | 18.7% | 12.5% | 4.6% | 1.5% | 0.41% |
| Apr 2026 | 31.2% | 31.1% | 17% | 13.9% | 5.1% | 1.3% | 0.38% |
| May 2026 | 30% | 29.9% | 20% | 13.4% | 4.9% | 1.6% | 0.35% |
| Jun 2026 | 31.9% | 26% | 21.2% | 14.2% | 5.2% | 1.1% | 0.38% |
| Jul 2026 | 30.9% | 30.8% | 20.6% | 11.3% | 5% | 1.1% | 0.43% |
| Aug 2026 | 30.1% | 29.9% | 20% | 13.4% | 4.9% | 1.3% | 0.43% |
| Sep 2026 | 34.1% | 27.8% | 18.6% | 12.4% | 5.5% | 1.2% | 0.4% |
How has the Blue and PetSmart comparison changed over the last 12 months?
3 findings
- PetSmart was ahead of Blue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among aquarium Gravel brands worldwide moved from 0.41% to 0.4%, and its estimated monthly branded searches moved from 109K to 88.8K.
- Across the 12 months ending September 2026, PetSmart’s estimated Share of Search among aquarium Gravel brands worldwide moved from 28.1% to 27.8%, and its estimated monthly branded searches moved from 7.5M to 6.1M.
How did search popularity change for aquarium Gravel brands worldwide in September 2026?
2 changes
In September 2026, PetSmart lost estimated Share of Search among aquarium Gravel brands worldwide, from 29.9% to 27.8%.
Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.
Other head-to-heads among aquarium Gravel brands
How each brand is measured
Brandwave collects information about searches that people make online using Blue’s and PetSmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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