Brandwave

Silk Pillowcase brands:Which are searched most?

In September 2026, Kitsch was the most searched among silk Pillowcase brands worldwide, with an estimated 450K branded searches and 56.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kitsch56.4%
  2. Brooklinen23.8%
  3. Blue11.1%
  4. Ecosa7.6%
  5. 100%1.1%

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Share of SearchLeaderboard

Compare the silk pillowcase brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among silk Pillowcase brands worldwide, by month

Share of Search by month for Kitsch, Brooklinen, Blue, Ecosa. The figures are in the table below the chart.

View monthly share of search table
MonthKitschBrooklinenBlueEcosa100%
Oct 202552.3%22.6%15.4%8.6%1.1%
Nov 202552%26.5%12.1%8.6%0.84%
Dec 202558%20.9%13.9%6.4%0.78%
Jan 202654.4%19.7%16%9%0.9%
Feb 202655.1%19.9%16.3%7.4%1.3%
Mar 202651.7%22.6%15.3%8.5%1.9%
Apr 202653.3%22.7%13.3%8.8%1.9%
May 202650.9%26.6%12.3%8.4%1.8%
Jun 202651.9%22.8%12.5%10.4%2.3%
Jul 202651.9%22.7%14.9%8.5%1.9%
Aug 202651.7%22.9%15.3%8.5%1.6%
Sep 202656.4%23.8%11.1%7.6%1.1%

This month’s ranking, September 2026

  1. 1.Kitsch

    56.4%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +4.6 points.

  2. 2.Brooklinen

    23.8%

    Held 2nd. 190K estimated branded searches, +16.6% vs prior month. Share +0.9 points.

  3. 3.Blue

    11.1%

    Held 3rd. 88.8K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  4. 4.Ecosa

    7.6%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.100%

    1.1%

    Held 5th. 9.1K estimated branded searches, -19.5% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among silk Pillowcase brands worldwide?

In September 2026, Kitsch was the most searched among silk Pillowcase brands worldwide, with an estimated 450K branded searches and 56.4% estimated Share of Search within this set. Brooklinen is in 2nd place, 32.6 percentage points behind at 23.8% Share of Search.

Global silk Pillowcase brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kitsch52.3% → 56.4%58%Dec 202550.9%May 20261st
Brooklinen22.6% → 23.8%26.6%May 202619.7%Jan 20262nd
Blue15.4% → 11.1%16.3%Feb 202611.1%Sep 20263rd
Ecosa8.6% → 7.6%10.4%Jun 20266.4%Dec 20254th
100%1.1%2.3%Jun 20260.78%Dec 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among silk Pillowcase brands worldwide increased from 52.3% to 56.4%.
  • Across the 12 months ending September 2026, Brooklinen’s estimated Share of Search among silk Pillowcase brands worldwide increased from 22.6% to 23.8%.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among silk Pillowcase brands worldwide decreased from 15.4% to 11.1%.
  • Across the 12 months ending September 2026, Ecosa’s estimated Share of Search among silk Pillowcase brands worldwide decreased from 8.6% to 7.6%.
  • Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among silk Pillowcase brands worldwide peaked at 58% in December 2025 and was lowest at 50.9% in May 2026.
  • Across the 12 months ending September 2026, Brooklinen’s estimated Share of Search among silk Pillowcase brands worldwide peaked at 26.6% in May 2026 and was lowest at 19.7% in January 2026.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among silk Pillowcase brands worldwide peaked at 16.3% in February 2026 and was lowest at 11.1% in September 2026.
  • Across the 12 months ending September 2026, Ecosa’s estimated Share of Search among silk Pillowcase brands worldwide peaked at 10.4% in June 2026 and was lowest at 6.4% in December 2025.
  • Across the 12 months ending September 2026, 100%’s estimated Share of Search among silk Pillowcase brands worldwide peaked at 2.3% in June 2026 and was lowest at 0.78% in December 2025.
  • Across the 12 months ending September 2026, 100% held steady: its estimated Share of Search among silk Pillowcase brands worldwide moved less than 0.5 percentage points.

How did search popularity change for silk Pillowcase brands worldwide in September 2026?

  1. In September 2026, Kitsch gained estimated Share of Search among silk Pillowcase brands worldwide, from 51.7% to 56.4%.

  2. In September 2026, Brooklinen gained estimated Share of Search among silk Pillowcase brands worldwide, from 22.9% to 23.8%.

  3. In September 2026, Blue lost estimated Share of Search among silk Pillowcase brands worldwide, from 15.3% to 11.1%.

  4. In September 2026, Ecosa lost estimated Share of Search among silk Pillowcase brands worldwide, from 8.5% to 7.6%.

  5. 100%’s estimated Share of Search among silk Pillowcase brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.1% in September 2026.

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