Brandwave

How popular isBrooklinen in search?

In September 2026, there were an estimated 190K branded searches for Brooklinen worldwide which is up 19.6% over the last 12 months. Brooklinen holds 23.1% estimated Share of Search among bed sheet brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sheridan65.3%
  2. Brooklinen23.1%
  3. Emma Sleep6.9%
  4. Bed Threads3.8%
  5. Slumberdown0.74%
  6. Parachute0.05%
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Where does Brooklinen compete?

Brooklinen is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bed sheet brands2nd of 623.1%Shown below
Premium bedding brands1st of 532.6%Show ranking
Duvet brands1st of 645.2%Show ranking
Bamboo sheets brands1st of 445.7%Show ranking
Duvet cover brands1st of 351.9%Show ranking

Which bed sheet brands compete with Brooklinen?

Brooklinen against bed sheet brands worldwide, by month

Share of Search by month for Sheridan, Brooklinen, Emma Sleep, Bed Threads. The figures are in the table below the chart.

View monthly share of search table
MonthSheridanBrooklinenEmma SleepBed ThreadsSlumberdownParachute
Oct 202566.5%19.3%8.6%4.7%0.86%0.06%
Nov 202556%25.9%9.5%6.4%0.68%1.6%
Dec 202569.2%19.5%5.9%4.8%0.63%0.06%
Jan 202669.4%16.5%9%4%0.79%0.23%
Feb 202669.5%17.5%7.9%4.3%0.64%0.11%
Mar 202667%19.4%7.1%5.8%0.55%0.1%
Apr 202667.8%19.6%7.2%4.8%0.47%0.05%
May 202663.4%24%7.2%4.8%0.51%0.13%
Jun 202664.3%21.1%7.7%6.3%0.41%0.05%
Jul 202665.1%21.4%7.8%5.2%0.41%0.09%
Aug 202663.8%21%9.4%5.1%0.59%0.07%
Sep 202665.3%23.1%6.9%3.8%0.74%0.05%

  1. 1.Sheridan

    65.3%

    Held 1st. 466K estimated branded searches, +13.4% vs prior month. Share +1.5 points.

  2. 2.Brooklinen

    23.1%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  3. 3.Emma Sleep

    6.9%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.Bed Threads

    3.8%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.3 points.

  5. 5.Slumberdown

    0.74%

    Held 5th. 5.3K estimated branded searches, +39.5% vs prior month. Share +0.2 points.

  6. 6.Parachute

    0.05%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Brooklinen and its closest rivals

Every comparison with Brooklinen

How has branded search demand for Brooklinen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brooklinen worldwide rose from 159K to 190K.
  • Across the 12 months ending September 2026, Brooklinen’s estimated Share of Search among bed sheet brands worldwide increased from 19.3% to 23.1%.
  • Across the 12 months ending September 2026, Brooklinen’s estimated Share of Search among bed sheet brands worldwide peaked at 25.9% in November 2025 and was lowest at 16.5% in January 2026.

How did search popularity change for bed sheet brands worldwide in September 2026?

  1. In September 2026, Brooklinen gained estimated Share of Search among bed sheet brands worldwide, from 21% to 23.1%.

  2. In September 2026, Sheridan gained estimated Share of Search among bed sheet brands worldwide, from 63.8% to 65.3%.

  3. In September 2026, Emma Sleep lost estimated Share of Search among bed sheet brands worldwide, from 9.4% to 6.9%.

  4. In September 2026, Bed Threads lost estimated Share of Search among bed sheet brands worldwide, from 5.1% to 3.8%.

  5. Estimated monthly branded searches for Slumberdown worldwide fell 11.7% over 12 measured months, from 6K to 5.3K in September 2026.

How is Brooklinen measured?

Brandwave collects information about searches that people make online using Brooklinen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • brooklinen
  • brooklinen bedding
  • brooklinen classic
  • brooklinen linen
  • brooklinen luxe
  • brooklinen sheets
  • linen brooklinen

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How the Brand Demand Index is measured

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