Brandwave

Blue vs MINI:Which is searched more?

In September 2026, MINI had more branded searches than Blue among stunt Scooter brands worldwide. MINI was estimated to have 1.2M branded searches compared to Blue’s 88.8K, and held a 13.2% Share of Search versus Blue’s 0.96%. These are worldwide searches for English-language branded terms.

Share of Search among stunt Scooter brands worldwide in September 2026Which is more popular in search, Blue or MINI?
Blue0.96%88.8K searches
vs
MINI13.2%1.2M searches

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Which is more popular in search, Blue or MINI?

Compare the stunt scooter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blue and MINI among stunt Scooter brands worldwide, by month

Share of Search by month for MINI, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeMINIPurpleProdigyBlueCrisp
Oct 202581.7%10.9%2.4%4%0.97%0.06%
Nov 202580.7%10.7%3.5%4%1.1%0.06%
Dec 202582.6%11%2.4%2.7%1.2%0.05%
Jan 202683%11%2.5%2.2%1.2%0.04%
Feb 202679.8%13%3.4%2.6%1.2%0.04%
Mar 202682.6%11%3.6%1.8%0.98%0.04%
Apr 202680.6%13.1%3.5%1.8%0.99%0.05%
May 202679.4%12.9%4.1%2.6%0.94%0.04%
Jun 202680.8%13.1%2.9%2.2%0.95%0.11%
Jul 202681.8%13.3%2.9%0.81%1.1%0.05%
Aug 202681.1%13.2%3.5%0.98%1.2%0.11%
Sep 202681.1%13.2%2.9%1.8%0.96%0.04%

How has the Blue and MINI comparison changed over the last 12 months?

  • MINI was ahead of Blue in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among stunt Scooter brands worldwide moved from 0.97% to 0.96%, and its estimated monthly branded searches moved from 109K to 88.8K.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among stunt Scooter brands worldwide moved from 10.9% to 13.2%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for stunt Scooter brands worldwide in September 2026?

  1. In September 2026, Prodigy overtook Blue to rank 4th among stunt Scooter brands worldwide, with 1.8% estimated Share of Search.

  2. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

Other head-to-heads among stunt Scooter brands

How each brand is measured

Brandwave collects information about searches that people make online using Blue’s and MINI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue

2 branded search terms

  • blue microphone
  • blue yeti

MINI

1 branded search term

  • mini

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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