Brandwave

Trench Coat brands:Which are searched most?

In September 2026, H&M was the most searched among trench Coat brands worldwide, with an estimated 16.6M branded searches and 56.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. H&M56.3%
  2. ASOS16.9%
  3. Calvin Klein11.4%
  4. Burberry7.6%
  5. Barbour4.1%
  6. APC1.9%
  7. Dior1.5%
  8. Blue0.3%

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Share of SearchLeaderboard

Compare the trench coat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among trench Coat brands worldwide, by month

Share of Search by month for H&M, ASOS, Calvin Klein, Burberry, Barbour. The figures are in the table below the chart.

View monthly share of search table
MonthH&MASOSCalvin KleinBurberryBarbourAPCDiorBlue
Oct 202558.2%17.5%9.6%6.4%5.2%1.6%1.3%0.31%
Nov 202552.9%19.4%13%7.1%4.7%1.4%1.2%0.33%
Dec 202556%16.8%11.2%7.5%5%1.5%1.5%0.36%
Jan 202654%19.9%10.9%7.3%4%1.8%1.8%0.43%
Feb 202651.6%19%15.5%6.9%3.1%1.7%1.7%0.41%
Mar 202652.4%19.3%15.8%5.8%3.2%1.7%1.4%0.34%
Apr 202655.9%20.6%11.3%6.2%2.8%1.5%1.5%0.31%
May 202659.6%17.9%12%5.4%2%1.3%1.6%0.26%
Jun 202664.4%15.8%10.6%4.7%1.4%1.4%1.4%0.28%
Jul 202659.3%17.9%12%5.4%1.6%1.6%2%0.38%
Aug 202657.8%17.4%11.7%6.4%2.9%1.6%1.9%0.38%
Sep 202656.3%16.9%11.4%7.6%4.1%1.9%1.5%0.3%

This month’s ranking, September 2026

  1. 1.H&M

    56.3%

    Held 1st. 16.6M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.ASOS

    16.9%

    Held 2nd. 5M estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Calvin Klein

    11.4%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Burberry

    7.6%

    Held 4th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  5. 5.Barbour

    4.1%

    Held 5th. 1.2M estimated branded searches, +48.2% vs prior month. Share +1.3 points.

  6. 6.APC

    1.9%

    Moved from 7th to 6th. 550K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  7. 7.Dior

    1.5%

    Moved from 6th to 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  8. 8.Blue

    0.3%

    Held 8th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among trench Coat brands worldwide?

In September 2026, H&M was the most searched among trench Coat brands worldwide, with an estimated 16.6M branded searches and 56.3% estimated Share of Search within this set. ASOS is in 2nd place, 39.3 percentage points behind at 16.9% Share of Search.

Global trench Coat brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
H&M58.2% → 56.3%64.4%Jun 202651.6%Feb 20261st
ASOS17.5% → 16.9%20.6%Apr 202615.8%Jun 20262nd
Calvin Klein9.6% → 11.4%15.8%Mar 20269.6%Oct 20253rd
Burberry6.4% → 7.6%7.6%Sep 20264.7%Jun 20264th
Barbour5.2% → 4.1%5.2%Oct 20251.4%Jun 20265th
APC1.6% → 1.9%1.9%Sep 20261.3%May 20266th
Dior1.3% → 1.5%2%Jul 20261.2%Nov 20257th
Blue0.31% → 0.3%0.43%Jan 20260.26%May 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, H&M’s estimated Share of Search among trench Coat brands worldwide decreased from 58.2% to 56.3%.
  • Across the 12 months ending September 2026, ASOS’s estimated Share of Search among trench Coat brands worldwide decreased from 17.5% to 16.9%.
  • Across the 12 months ending September 2026, Calvin Klein’s estimated Share of Search among trench Coat brands worldwide increased from 9.6% to 11.4%.
  • Across the 12 months ending September 2026, Burberry’s estimated Share of Search among trench Coat brands worldwide increased from 6.4% to 7.6%.
  • Across the 12 months ending September 2026, Barbour’s estimated Share of Search among trench Coat brands worldwide decreased from 5.2% to 4.1%.
  • Across the 12 months ending September 2026, H&M’s estimated Share of Search among trench Coat brands worldwide peaked at 64.4% in June 2026 and was lowest at 51.6% in February 2026.
  • Across the 12 months ending September 2026, ASOS’s estimated Share of Search among trench Coat brands worldwide peaked at 20.6% in April 2026 and was lowest at 15.8% in June 2026.
  • Across the 12 months ending September 2026, Calvin Klein’s estimated Share of Search among trench Coat brands worldwide peaked at 15.8% in March 2026 and was lowest at 9.6% in October 2025.
  • Across the 12 months ending September 2026, Burberry’s estimated Share of Search among trench Coat brands worldwide peaked at 7.6% in September 2026 and was lowest at 4.7% in June 2026.
  • Across the 12 months ending September 2026, Barbour’s estimated Share of Search among trench Coat brands worldwide peaked at 5.2% in October 2025 and was lowest at 1.4% in June 2026.
  • Across the 12 months ending September 2026, APC, Dior and Blue held steady: their estimated Share of Search among trench Coat brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for trench Coat brands worldwide in September 2026?

  1. In September 2026, Barbour gained estimated Share of Search among trench Coat brands worldwide, from 2.9% to 4.1%.

  2. In September 2026, Burberry gained estimated Share of Search among trench Coat brands worldwide, from 6.4% to 7.6%.

  3. In September 2026, H&M lost estimated Share of Search among trench Coat brands worldwide, from 57.8% to 56.3%.

  4. In September 2026, APC rose from 7th to 6th among trench Coat brands worldwide.

  5. In September 2026, Dior fell from 6th to 7th among trench Coat brands worldwide.

  6. Estimated monthly branded searches for ASOS worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

  7. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

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