Brandwave

How popular isBlue in search?

In September 2026, there were an estimated 88.8K branded searches for Blue worldwide which is down 18.2% over the last 12 months. Blue holds 5.5% estimated Share of Search among podcast microphone brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. HyperX33.6%
  2. RODE19.6%
  3. Audio-Technica15.3%
  4. Shure13.6%
  5. Samson12.5%
  6. Blue5.5%
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Where does Blue compete?

Blue is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Podcast microphone brands6th of 65.5%Shown below
Boom arm brands4th of 67.6%Show ranking
Microphone brands5th of 69.1%Show ranking
Mic arm brands2nd of 321.9%Show ranking

Which podcast microphone brands compete with Blue?

Blue against podcast microphone brands worldwide, by month

Share of Search by month for HyperX, RODE, Audio-Technica, Shure, Samson, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthHyperXRODEAudio-TechnicaShureSamsonBlue
Oct 202533.6%18.3%17.6%12.5%11.7%6.3%
Nov 202537.1%18.2%18%10.5%9.9%6.3%
Dec 202537.4%15.3%18.1%10.6%12.1%6.5%
Jan 202635%16.6%19.5%11.4%10.6%7%
Feb 202634.4%18.8%14.9%13.1%12.2%6.6%
Mar 202632.2%18.1%14%12.3%17.2%6.2%
Apr 202625.3%15.1%12.1%9.9%33%4.5%
May 202632%19.4%15.2%12.6%15.2%5.5%
Jun 202634.5%20%15.7%11.4%12.8%5.7%
Jul 202634%19.8%15.5%11.4%12.7%6.6%
Aug 202633.6%19.7%15.3%12.1%12.5%6.8%
Sep 202633.6%19.6%15.3%13.6%12.5%5.5%

  1. 1.HyperX

    33.6%

    Held 1st. 541K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.RODE

    19.6%

    Held 2nd. 315K estimated branded searches, -0.6% vs prior month. Share -0.2 points.

  3. 3.Audio-Technica

    15.3%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Shure

    13.6%

    Moved from 5th to 4th. 219K estimated branded searches, +12.9% vs prior month. Share +1.5 points.

  5. 5.Samson

    12.5%

    Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Blue

    5.5%

    Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

Compare search popularity between Blue and its closest rivals

Every comparison with Blue

How has branded search demand for Blue changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Blue worldwide fell from 109K to 88.8K.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among podcast microphone brands worldwide decreased from 6.3% to 5.5%.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among podcast microphone brands worldwide peaked at 7% in January 2026 and was lowest at 4.5% in April 2026.

How did search popularity change for podcast microphone brands worldwide in September 2026?

  1. In September 2026, Shure overtook Samson to rank 4th among podcast microphone brands worldwide, with 13.6% estimated Share of Search.

  2. In September 2026, Blue lost estimated Share of Search among podcast microphone brands worldwide, from 6.8% to 5.5%.

  3. HyperX’s estimated Share of Search among podcast microphone brands worldwide has lost ground for 3 months in a row, from 34.5% to 33.6% in September 2026.

  4. Estimated monthly branded searches for Audio-Technica worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How is Blue measured?

Brandwave collects information about searches that people make online using Blue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • blue microphone
  • blue yeti

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How the Brand Demand Index is measured

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