How popular isBlue in search?
In September 2026, there were an estimated 88.8K branded searches for Blue worldwide which is down 18.2% over the last 12 months. Blue holds 4.6% estimated Share of Search among boom arm brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Blue compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Boom arm brands | 6th of 6 | 4.6% | Shown below |
| Podcast microphone brands | 6th of 6 | 5.5% | Show ranking |
| Microphone brands | 6th of 6 | 8.2% | Show ranking |
| Mic arm brands | 3rd of 3 | 11.2% | Show ranking |
Which boom arm brands compete with Blue?
Share of Search by month for HyperX, Elgato, YETI, RODE, Shure, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | HyperX | Elgato | YETI | RODE | Shure | Blue |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.2% | 20.1% | 18.6% | 15.8% | 10.8% | 5.5% |
| Nov 2025 | 32.1% | 16.8% | 21% | 15.7% | 9.1% | 5.4% |
| Dec 2025 | 30.4% | 15.9% | 27.5% | 12.4% | 8.6% | 5.3% |
| Jan 2026 | 30.8% | 18.5% | 20% | 14.6% | 10% | 6.2% |
| Feb 2026 | 29.5% | 17% | 20.5% | 16.1% | 11.2% | 5.7% |
| Mar 2026 | 29.2% | 20.3% | 17.4% | 16.4% | 11.1% | 5.6% |
| Apr 2026 | 28.4% | 17.7% | 20.6% | 17% | 11.1% | 5.1% |
| May 2026 | 26.5% | 20% | 22.3% | 16.1% | 10.5% | 4.6% |
| Jun 2026 | 28.9% | 17% | 23.1% | 16.7% | 9.5% | 4.7% |
| Jul 2026 | 28.3% | 16.8% | 23.6% | 16.5% | 9.4% | 5.5% |
| Aug 2026 | 27.6% | 16.4% | 24.3% | 16.2% | 9.9% | 5.6% |
| Sep 2026 | 27.9% | 20% | 20% | 16.2% | 11.3% | 4.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.9% | 541K | 0% | +0.2 points | |
| 2, moved from 3rd to 2nd | 20% | 389K | +21.1% | +3.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20% | 388K | -18.4% | -4.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 16.2% | 315K | -0.6% | 0 points | |
| 5, held 5th | 11.3% | 219K | +12.9% | +1.4 points | |
| 6, held 6th | 4.6% | 88.8K | -18.2% | -1 points |
1.
HyperX27.9%
Held 1st. 541K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Elgato20%
Moved from 3rd to 2nd. 389K estimated branded searches, +21.1% vs prior month. Share +3.6 points.
3.
YETI20%
Moved from 2nd to 3rd. 388K estimated branded searches, -18.4% vs prior month. Share -4.3 points.
4.
RODE16.2%
Held 4th. 315K estimated branded searches, -0.6% vs prior month. Share 0 points.
5.
Shure
11.3%
Held 5th. 219K estimated branded searches, +12.9% vs prior month. Share +1.4 points.
6.
Blue4.6%
Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -1 points.
Compare search popularity between Blue and its closest rivals
Every comparison with Blue
9 comparisons
How has branded search demand for Blue changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blue worldwide fell from 109K to 88.8K.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among boom arm brands worldwide decreased from 5.5% to 4.6%.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among boom arm brands worldwide peaked at 6.2% in January 2026 and was lowest at 4.6% in May 2026.
How did search popularity change for boom arm brands worldwide in September 2026?
4 changes
In September 2026, Elgato overtook YETI to rank 2nd among boom arm brands worldwide, with 20% estimated Share of Search.
In September 2026, Shure gained estimated Share of Search among boom arm brands worldwide, from 9.9% to 11.3%.
In September 2026, YETI lost estimated Share of Search among boom arm brands worldwide, from 24.3% to 20%.
In September 2026, Blue lost estimated Share of Search among boom arm brands worldwide, from 5.6% to 4.6%.
How is Blue measured?
Brandwave collects information about searches that people make online using Blue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- blue microphone
- blue yeti
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Is Blue your brand?
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