Brandwave

Cookbook Stand brands:Which are searched most?

In September 2026, Le Creuset was the most searched among cookbook Stand brands worldwide, with an estimated 1.5M branded searches and 87.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset87.8%
  2. Joseph Joseph6.4%
  3. Blue5.2%
  4. Butterfly0.58%

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Share of SearchLeaderboard

Compare the cookbook stand brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cookbook Stand brands worldwide, by month

Share of Search by month for Le Creuset, Joseph Joseph, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetJoseph JosephBlueButterfly
Oct 202585.4%7.7%6.2%0.69%
Nov 202588%6.5%5%0.48%
Dec 202587.9%6.5%5.2%0.47%
Jan 202682.9%9.1%7.3%0.67%
Feb 202682.8%9.2%7.4%0.67%
Mar 202682.7%9.1%7.4%0.82%
Apr 202683.7%9.3%6.3%0.68%
May 202685.4%7.7%6.2%0.69%
Jun 202685.5%7.7%6.2%0.57%
Jul 202684.4%7.6%7.3%0.69%
Aug 202682.8%9.2%7.4%0.67%
Sep 202687.8%6.4%5.2%0.58%

This month’s ranking, September 2026

  1. 1.Le Creuset

    87.8%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5 points.

  2. 2.Joseph Joseph

    6.4%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -2.7 points.

  3. 3.Blue

    5.2%

    Held 3rd. 88.8K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.Butterfly

    0.58%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among cookbook Stand brands worldwide?

In September 2026, Le Creuset was the most searched among cookbook Stand brands worldwide, with an estimated 1.5M branded searches and 87.8% estimated Share of Search within this set. Joseph Joseph is in 2nd place, 81.3 percentage points behind at 6.4% Share of Search.

Global cookbook Stand brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Le Creuset85.4% → 87.8%88%Nov 202582.7%Mar 20261st
Joseph Joseph7.7% → 6.4%9.3%Apr 20266.4%Sep 20262nd
Blue6.2% → 5.2%7.4%Feb 20265%Nov 20253rd
Butterfly0.69% → 0.58%0.82%Mar 20260.47%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among cookbook Stand brands worldwide increased from 85.4% to 87.8%.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among cookbook Stand brands worldwide decreased from 7.7% to 6.4%.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among cookbook Stand brands worldwide decreased from 6.2% to 5.2%.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among cookbook Stand brands worldwide peaked at 88% in November 2025 and was lowest at 82.7% in March 2026.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among cookbook Stand brands worldwide peaked at 9.3% in April 2026 and was lowest at 6.4% in September 2026.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among cookbook Stand brands worldwide peaked at 7.4% in February 2026 and was lowest at 5% in November 2025.
  • Across the 12 months ending September 2026, Butterfly held steady: its estimated Share of Search among cookbook Stand brands worldwide moved less than 0.5 percentage points.

How did search popularity change for cookbook Stand brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among cookbook Stand brands worldwide, from 82.8% to 87.8%.

  2. In September 2026, Joseph Joseph lost estimated Share of Search among cookbook Stand brands worldwide, from 9.2% to 6.4%.

  3. In September 2026, Blue lost estimated Share of Search among cookbook Stand brands worldwide, from 7.4% to 5.2%.

  4. Estimated monthly branded searches for Butterfly worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How the Brand Demand Index is measured

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