Brandwave

Blue vs Seat:Which is searched more?

In September 2026, Seat had more branded searches than Blue among cushion Covers brands worldwide. Seat was estimated to have 1.2M branded searches compared to Blue’s 88.8K, and held a 1.2% Share of Search versus Blue’s 0.09%. These are worldwide searches for English-language branded terms.

Share of Search among cushion Covers brands worldwide in September 2026Which is more popular in search, Blue or Seat?
Blue0.09%88.8K searches
vs
Seat1.2%1.2M searches

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Which is more popular in search, Blue or Seat?

Compare the cushion covers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blue and Seat among cushion Covers brands worldwide, by month

Share of Search by month for Seat, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthIKEASheinOrangeCouchSeatBlue
Oct 202549.4%40.4%8.1%1.1%0.89%0.1%
Nov 202549.2%40.3%8.1%1.3%0.89%0.11%
Dec 202553.3%35.7%8.8%1.2%0.96%0.13%
Jan 202649.1%40.2%8.1%1.3%1.1%0.12%
Feb 202649.2%40.2%8.1%1.3%1.1%0.12%
Mar 202644.4%44.4%9%1.2%0.98%0.11%
Apr 202645.1%45.1%7.5%1.2%0.99%0.09%
May 202641%50.1%6.8%1.1%0.9%0.08%
Jun 202645.3%45.3%7.5%1%0.82%0.09%
Jul 202645.2%45.2%7.5%1.2%0.82%0.1%
Aug 202650.2%41.1%6.8%1.1%0.74%0.1%
Sep 202654.1%36.2%7.3%1.2%1.2%0.09%

How has the Blue and Seat comparison changed over the last 12 months?

  • Seat was ahead of Blue in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among cushion Covers brands worldwide moved from 0.1% to 0.09%, and its estimated monthly branded searches moved from 109K to 88.8K.
  • Across the 12 months ending September 2026, Seat’s estimated Share of Search among cushion Covers brands worldwide moved from 0.89% to 1.2%, and its estimated monthly branded searches moved from 1M to 1.2M.

How did search popularity change for cushion Covers brands worldwide in September 2026?

  1. Estimated monthly branded searches for Seat worldwide rose 22% over 12 measured months, from 1M to 1.2M in September 2026.

  2. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

Other head-to-heads among cushion Covers brands

How each brand is measured

Brandwave collects information about searches that people make online using Blue’s and Seat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue

2 branded search terms

  • blue microphone
  • blue yeti

Seat

1 branded search term

  • seat

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.