Brandwave

How popular isMiele?

In September 2026, people searched for Miele by name about 213,000 times worldwide, about the same as the previous year. These searches made up 0.55% of all global induction stove brand searches, placing Miele seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about induction stove brands, Miele appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Miele is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. KitchenAidShare of searches 59.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. LGShare of searches 26%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. SamsungShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. GE ProfileShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. MieleShare of searches 0.55%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top induction stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miele is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Profile2nd
  3. LG3rd
  4. Samsung4th
  5. Miele5th
  6. KitchenAid6th
  7. Whirlpool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Profile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction stove brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which induction stove brands compete with Miele?

Miele against induction stove brands worldwide, by month

Share of searches by month for KitchenAid, LG, Samsung, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidLGSamsungGE ProfileBoschWhirlpoolMiele
Oct 202565.3%23.8%7.6%1.1%1.1%0.53%0.5%
Nov 202575.3%14.9%7%1.2%0.85%0.36%0.37%
Dec 202576.4%15.2%5.9%0.86%0.87%0.35%0.47%
Jan 202665.6%23.6%7.5%1.1%1.1%0.55%0.5%
Feb 202660.2%26.4%9.8%1%1.5%0.5%0.55%
Mar 202649.4%26.3%8.1%0.83%14.1%0.68%0.56%
Apr 202662.5%23%8.9%1.1%3.2%0.71%0.71%
May 202658.7%25.9%10%1.2%3%0.6%0.54%
Jun 202659.4%26.6%10.2%1.2%1.5%0.58%0.55%
Jul 202657.8%25.8%11.6%1.5%2%0.7%0.54%
Aug 202655.3%29.6%11%1.4%1.6%0.66%0.51%
Sep 202659.6%26%10.2%1.5%1.5%0.71%0.55%

  1. 1.KitchenAid

    59.6%

    Held 1st. 884K estimated branded searches, 0% vs prior month. Share +4.3 points.

  2. 2.LG

    26%

    Held 2nd. 386K estimated branded searches, -18.2% vs prior month. Share -3.5 points.

  3. 3.Samsung

    10.2%

    Held 3rd. 151K estimated branded searches, -14.2% vs prior month. Share -0.8 points.

  4. 4.GE Profile

    1.5%

    Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Bosch

    1.5%

    Moved from 4th to 5th. 21.7K estimated branded searches, -15.9% vs prior month. Share -0.2 points.

  6. 6.Whirlpool

    0.71%

    Held 6th. 10.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Miele

    0.55%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Miele and its closest rivals

Every comparison with Miele

53 comparisons

How has branded search demand for Miele changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady, from 219K to 213K.
  • Across the 12 months ending September 2026, Miele’s share of searches among induction stove brands worldwide held steady, from 0.5% to 0.55%.

How did search popularity change for induction stove brands worldwide in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among induction stove brands worldwide, from 55.3% to 59.6%.

  2. In September 2026, LG lost share of searches among induction stove brands worldwide, from 29.6% to 26%.

  3. In September 2026, Samsung lost share of searches among induction stove brands worldwide, from 11% to 10.2%.

  4. In September 2026, GE Profile rose from 5th to 4th among induction stove brands worldwide.

  5. In September 2026, Bosch fell from 4th to 5th among induction stove brands worldwide.

  6. Estimated monthly branded searches for Miele worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Miele’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miele com
  • miele dishwasher
  • miele induction
  • miele induction cooktop
  • miele oven
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miele compete?

Miele is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands9th of 90.89%Show ranking
Cordless vacuum brands10th of 101.2%Show ranking
Stick vacuum brands9th of 101.3%Show ranking
Handheld vacuum brands7th of 81.6%Show ranking
Coffee maker brands10th of 100.02%Show ranking
Fridge brands14th of 140.02%Show ranking
Home appliance brands9th of 132.1%Show ranking
Washing machine brands14th of 140.02%Show ranking
Freestanding oven brands7th of 80.03%Show ranking
Induction cooktop brands8th of 80.24%Show ranking
Gas cooktop brands5th of 93.5%Show ranking
Double wall oven brands5th of 93.6%Show ranking
Integrated dishwasher brands5th of 82.4%Show ranking
Oven brands8th of 100.65%Show ranking
Oven and cooktop brands9th of 90.03%Show ranking
Slimline dishwasher brands6th of 60.04%Show ranking
Clothes dryer brands5th of 64.8%Show ranking
Front load washer brands4th of 64.9%Show ranking
Dishwasher brands6th of 85%Show ranking
Range hoods3rd of 96.1%Show ranking
Convection oven brands8th of 80.05%Show ranking
Induction stove brands7th of 70.55%Shown above
Condenser tumble dryer brands5th of 69.1%Show ranking
Bagless canister vacuum brands3rd of 516.9%Show ranking
Induction hob brands4th of 40.48%Show ranking
Induction range brands4th of 41.3%Show ranking
Dishwasher pods brands4th of 51.6%Show ranking
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