Brandwave

Miele vs Whirlpool:Which is more popular?

In September 2026, Whirlpool had more branded searches than Miele among induction stove brands worldwide. Whirlpool had about 10,500 branded searches, while Miele had 8,100. Whirlpool made up 0.95% of all induction stove brand searches we track, and Miele accounted for 0.73%. When we asked ChatGPT and Google AI Overviews about induction stove brands, Miele appeared in two of the five answers and Whirlpool in none.

Among induction stove brands worldwide in September 2026

Who do people search for more?

Whirlpool, about 30% more searches than Miele

Whirlpool 10.5K searchesMiele 8.1K searches

Who does AI mention more?

Miele, mentioned in 2 of 5 answers, Whirlpool in 0

Miele in 2 of 5Whirlpool in 0 of 5

Who does AI recommend more?

Miele, the only one of the two named

Miele first in 2Whirlpool never named

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Top induction stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whirlpool did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Profile2nd
  3. LG3rd
  4. Samsung4th
  5. Miele5th
  6. KitchenAid6th
  7. Whirlpool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GE Profile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction stove brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Miele or Whirlpool more popular in search?

This chart shows how often people search Google for Miele and Whirlpool by name. Each line represents a brand's share of searches for all seven induction stove brands we track, month by month, from English-language searches worldwide.

Miele and Whirlpool among induction stove brands worldwide, by month

Share of searches by month for Whirlpool, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidSamsungGE ProfileBoschLGWhirlpoolMiele
Oct 202584.7%9.9%1.5%1.2%1.5%0.69%0.65%
Nov 202587.6%8.1%1.5%0.79%1.2%0.42%0.43%
Dec 202589.4%6.8%1%0.82%1%0.41%0.55%
Jan 202684.9%9.7%1.4%1.2%1.4%0.71%0.64%
Feb 202680.7%13.2%1.4%1.7%1.7%0.68%0.74%
Mar 202666.4%10.8%1.1%18.6%1.4%0.91%0.75%
Apr 202680%11.4%1.4%3.7%1.7%0.91%0.91%
May 202678.1%13.3%1.6%3.6%2%0.8%0.72%
Jun 202679.5%13.7%1.6%1.6%2%0.77%0.74%
Jul 202676.7%15.4%2%2.4%2%0.92%0.71%
Aug 202677.2%15.3%1.9%1.9%1.9%0.92%0.71%
Sep 202679.5%13.5%2%1.6%1.6%0.95%0.73%

How has the Miele and Whirlpool comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Miele took it in November 2025, Whirlpool took it in January 2026, Miele took it in February 2026, Whirlpool took it in March 2026, Miele took it in April 2026, Whirlpool took it in May 2026.
  • Across the 12 months ending September 2026, Miele’s share of searches among induction stove brands worldwide moved from 0.65% to 0.73%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Whirlpool’s share of searches among induction stove brands worldwide moved from 0.69% to 0.95%, and its estimated monthly branded searches held steady at 10.5K.

How did search popularity change for induction stove brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Miele worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Miele’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miele

1 branded search term

  • miele induction

Whirlpool

2 branded search terms

  • washing machine whirlpool
  • whirlpool induction stove

How the Brand Demand Index is measured

Other head-to-heads among induction stove brands

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