Brandwave

KitchenAid vs Samsung:Which is searched more?

In September 2026, KitchenAid had more branded searches than Samsung among induction stove brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Samsung’s 352K, and held a 33.7% Share of Search versus Samsung’s 9.3%. These are worldwide searches for English-language branded terms.

Share of Search among induction stove brands worldwide in September 2026Which is more popular in search, KitchenAid or Samsung?
KitchenAid33.7%1.3M searches
vs
Samsung9.3%352K searches

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Which is more popular in search, KitchenAid or Samsung?

Compare the induction stove brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

KitchenAid and Samsung among induction stove brands worldwide, by month

Share of Search by month for KitchenAid, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidWhirlpoolBoschLGSamsung
Oct 202537.5%26.4%16.2%10.7%9.3%
Nov 202550.7%21.3%13.1%7.6%7.3%
Dec 202552.1%19.2%14.2%7.6%6.9%
Jan 202637.5%26.6%16.9%10.8%8.2%
Feb 202635.8%25.6%16.8%12.6%9.3%
Mar 202635%24.8%17.3%14.2%8.7%
Apr 202634.8%29.2%17.4%10.2%8.3%
May 202632.3%30.1%18.1%10.8%8.8%
Jun 202630.1%31.1%18.6%11.1%9.1%
Jul 202630.8%31%18%10.8%9.4%
Aug 202630.6%26.9%19.1%12.8%10.6%
Sep 202633.7%27.9%17.9%11.3%9.3%

How has the KitchenAid and Samsung comparison changed over the last 12 months?

  • KitchenAid was ahead of Samsung in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among induction stove brands worldwide moved from 37.5% to 33.7%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among induction stove brands worldwide held steady at 9.3%, and its estimated monthly branded searches moved from 452K to 352K.

How did search popularity change for induction stove brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among induction stove brands worldwide, from 30.6% to 33.7%.

  2. In September 2026, Samsung lost estimated Share of Search among induction stove brands worldwide, from 10.6% to 9.3%.

Other head-to-heads among induction stove brands

How each brand is measured

Brandwave collects information about searches that people make online using KitchenAid’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

Samsung

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

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