Brandwave

How popular isKitchenAid in search?

In September 2026, there were an estimated 1.3M branded searches for KitchenAid worldwide which is down 30.2% over the last 12 months. KitchenAid holds 17.5% estimated Share of Search among small kitchen appliance brands worldwide and is ranked 2nd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thermomix25%
  2. KitchenAid17.5%
  3. Ninja15.6%
  4. Philips13.3%
  5. Breville12%
  6. Tefal7.7%
  7. Kenwood5.4%
  8. Russell Hobbs2.1%
  9. Sunbeam1.4%
KitchenAid website (opens in a new tab)

Follow KitchenAid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does KitchenAid compete?

KitchenAid is ranked in 38 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands2nd of 917.5%Shown below
Toaster oven brands2nd of 624.7%Show ranking
Double wall oven brands2nd of 825.9%Show ranking
Electric kettle brands1st of 528.7%Show ranking
Ice cream maker brands1st of 529.4%Show ranking
Induction cooktop brands2nd of 729.7%Show ranking
Blender brands1st of 530.7%Show ranking
Pasta maker brands1st of 531.8%Show ranking
Stand mixer brands1st of 632.1%Show ranking
Measuring spoons brands2nd of 432.5%Show ranking
Gas cooktop brands2nd of 733.1%Show ranking
Hand mixer brands1st of 535.7%Show ranking
Stick blender brands1st of 637.7%Show ranking
Measuring cups brands2nd of 637.9%Show ranking
Bakeware brands2nd of 838.1%Show ranking
Counter depth refrigerator brands1st of 638.6%Show ranking
Induction stove brands1st of 538.9%Show ranking
Freestanding gas range brands1st of 441%Show ranking
Gas grill brands1st of 641.7%Show ranking
Hand blender brands1st of 742.4%Show ranking
Convection oven brands1st of 742.6%Show ranking
Knife set brands1st of 642.7%Show ranking
Crock pot brands1st of 446%Show ranking
Portable dishwasher brands1st of 548.3%Show ranking
Mini chopper brands1st of 348.5%Show ranking
Food processor brands1st of 550.5%Show ranking
BBQ tool brands1st of 651.5%Show ranking
Cutlery brands1st of 752.4%Show ranking
Kitchen scale brands1st of 554.8%Show ranking
Induction oven brands1st of 556.8%Show ranking
Can opener brands1st of 557.6%Show ranking
Induction range brands1st of 568.4%Show ranking
Undercounter fridge brands1st of 468.5%Show ranking
Kitchen timer brands1st of 669.5%Show ranking
Box grater brands1st of 379.3%Show ranking
Burr grinder brands1st of 379.3%Show ranking
Salad spinner brands1st of 479.7%Show ranking
Lemon juicer brands1st of 384.7%Show ranking

Which small kitchen appliance brands compete with KitchenAid?

KitchenAid against small kitchen appliance brands worldwide, by month

Share of Search by month for Thermomix, KitchenAid, Ninja, Philips, Breville, Tefal, Kenwood, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthThermomixKitchenAidNinjaPhilipsBrevilleTefalKenwoodRussell HobbsSunbeam
Oct 202522.6%22.6%13.6%12.8%10.1%7.2%6.9%2.6%1.6%
Nov 202519.5%25.8%15%10.5%11.8%8%5.9%2.2%1.3%
Dec 202519.9%26.7%14.3%11.7%12%6.5%5.2%2.2%1.6%
Jan 202621.1%20.9%15.8%11.9%12.1%8.2%5.5%2.5%2%
Feb 202624.8%19.7%14.7%12.6%10.3%7.7%6.3%2.3%1.7%
Mar 202624.3%20%14.4%11.9%10.1%7.6%7.5%2.4%1.9%
Apr 202621.6%21.2%15.8%12.8%11%6.7%6.9%2.2%1.9%
May 202622.5%19.4%14.5%13%11.5%8.2%6.8%2.3%1.9%
Jun 202623%17.9%16.9%13.3%11.9%7%6.1%2.3%1.7%
Jul 202619.5%19.6%14.9%16%13.5%6.2%6.3%2.4%1.7%
Aug 202621.7%17.7%16.6%15.2%12.2%6.9%5.7%2.2%1.7%
Sep 202625%17.5%15.6%13.3%12%7.7%5.4%2.1%1.4%

  1. 1.Thermomix

    25%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.3 points.

  2. 2.KitchenAid

    17.5%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.2 points.

  3. 3.Ninja

    15.6%

    Held 3rd. 1.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Philips

    13.3%

    Held 4th. 970K estimated branded searches, -7.3% vs prior month. Share -1.9 points.

  5. 5.Breville

    12%

    Held 5th. 879K estimated branded searches, +4.1% vs prior month. Share -0.2 points.

  6. 6.Tefal

    7.7%

    Held 6th. 560K estimated branded searches, +17.2% vs prior month. Share +0.7 points.

  7. 7.Kenwood

    5.4%

    Held 7th. 394K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Russell Hobbs

    2.1%

    Held 8th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Sunbeam

    1.4%

    Held 9th. 100K estimated branded searches, -15.7% vs prior month. Share -0.4 points.

Compare search popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.8M to 1.3M.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands worldwide decreased from 22.6% to 17.5%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 26.7% in December 2025 and was lowest at 17.5% in September 2026.

How did search popularity change for small kitchen appliance brands worldwide in September 2026?

  1. In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 21.7% to 25%.

  2. In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 6.9% to 7.7%.

  3. In September 2026, Philips lost estimated Share of Search among small kitchen appliance brands worldwide, from 15.2% to 13.3%.

  4. In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.6% to 15.6%.

  5. Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

  6. Estimated monthly branded searches for Kenwood worldwide fell 29.2% over 12 measured months, from 557K to 394K in September 2026.

How is KitchenAid measured?

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is KitchenAid your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free