Brandwave

How popular isKitchenAid in search?

In September 2026, there were an estimated 1.3M branded searches for KitchenAid worldwide which is down 30.2% over the last 12 months. KitchenAid holds 16.4% estimated Share of Search among small kitchen appliance brands worldwide and is ranked 3rd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thermomix23.5%
  2. Ninja17.8%
  3. KitchenAid16.4%
  4. Philips15.5%
  5. Breville11.3%
  6. Tefal7.2%
  7. Kenwood5.1%
  8. Russell Hobbs2%
  9. Sunbeam1.3%
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Where does KitchenAid compete?

KitchenAid is ranked in 37 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands3rd of 916.4%Shown below
Double wall oven brands2nd of 823.5%Show ranking
Toaster oven brands3rd of 623.6%Show ranking
Induction cooktop brands2nd of 726.5%Show ranking
Electric kettle brands1st of 527.3%Show ranking
Ice cream maker brands2nd of 527.8%Show ranking
Stand mixer brands1st of 628.4%Show ranking
Blender brands2nd of 528.9%Show ranking
Gas cooktop brands2nd of 729.2%Show ranking
Pasta maker brands1st of 530%Show ranking
Measuring spoons brands2nd of 432.5%Show ranking
Counter depth refrigerator brands1st of 633.5%Show ranking
Induction stove brands1st of 533.7%Show ranking
Hand mixer brands1st of 535.1%Show ranking
Hand blender brands1st of 735.6%Show ranking
Convection oven brands1st of 736.4%Show ranking
Stick blender brands1st of 636.9%Show ranking
Measuring cups brands2nd of 637.9%Show ranking
Bakeware brands2nd of 838.1%Show ranking
Knife set brands2nd of 639.5%Show ranking
Portable dishwasher brands1st of 540.5%Show ranking
Freestanding gas range brands1st of 441%Show ranking
Gas grill brands1st of 641.7%Show ranking
Crock pot brands2nd of 442.2%Show ranking
Mini chopper brands2nd of 344.3%Show ranking
Induction oven brands1st of 546.3%Show ranking
Food processor brands1st of 550.5%Show ranking
BBQ tool brands1st of 651.5%Show ranking
Cutlery brands1st of 752%Show ranking
Undercounter fridge brands1st of 453.8%Show ranking
Kitchen scale brands1st of 554.8%Show ranking
Can opener brands1st of 557.6%Show ranking
Kitchen timer brands1st of 669.5%Show ranking
Box grater brands1st of 379.3%Show ranking
Burr grinder brands1st of 379.3%Show ranking
Salad spinner brands1st of 479.7%Show ranking
Lemon juicer brands1st of 384.7%Show ranking

Which small kitchen appliance brands compete with KitchenAid?

KitchenAid against small kitchen appliance brands worldwide, by month

Share of Search by month for Thermomix, Ninja, KitchenAid, Philips, Breville, Tefal, Kenwood. The figures are in the table below the chart.

View monthly share of search table
MonthThermomixNinjaKitchenAidPhilipsBrevilleTefalKenwoodRussell HobbsSunbeam
Oct 202521.6%14.5%21.6%15.2%9.7%6.9%6.6%2.5%1.5%
Nov 202518.6%16.3%24.7%12.3%11.3%7.6%5.6%2.1%1.3%
Dec 202519.1%15.7%25.6%13.3%11.5%6.2%5%2.1%1.5%
Jan 202620.1%17%19.9%14.1%11.6%7.8%5.2%2.4%1.9%
Feb 202623.7%15.6%18.9%14.7%9.8%7.4%6.1%2.2%1.6%
Mar 202623.3%15.2%19.2%14.1%9.7%7.3%7.2%2.3%1.8%
Apr 202620.7%16.6%20.3%15%10.6%6.4%6.6%2.1%1.8%
May 202621.5%15.2%18.6%15.4%11%7.9%6.5%2.2%1.8%
Jun 202622.1%17.5%17.1%15.6%11.4%6.7%5.8%2.2%1.6%
Jul 202618.5%15.8%18.7%18.4%12.9%5.9%6%2.2%1.6%
Aug 202620.6%17.7%16.8%17.6%11.6%6.6%5.4%2.1%1.6%
Sep 202623.5%17.8%16.4%15.5%11.3%7.2%5.1%2%1.3%

  1. 1.Thermomix

    23.5%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +2.9 points.

  2. 2.Ninja

    17.8%

    Held 2nd. 1.4M estimated branded searches, +8.2% vs prior month. Share +0.2 points.

  3. 3.KitchenAid

    16.4%

    Moved from 4th to 3rd. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.4 points.

  4. 4.Philips

    15.5%

    Moved from 3rd to 4th. 1.2M estimated branded searches, -5.8% vs prior month. Share -2.1 points.

  5. 5.Breville

    11.3%

    Held 5th. 879K estimated branded searches, +4.1% vs prior month. Share -0.3 points.

  6. 6.Tefal

    7.2%

    Held 6th. 560K estimated branded searches, +17.2% vs prior month. Share +0.6 points.

  7. 7.Kenwood

    5.1%

    Held 7th. 394K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.Russell Hobbs

    2%

    Held 8th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Sunbeam

    1.3%

    Held 9th. 100K estimated branded searches, -15.7% vs prior month. Share -0.3 points.

Compare search popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.8M to 1.3M.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands worldwide decreased from 21.6% to 16.4%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 25.6% in December 2025 and was lowest at 16.4% in September 2026.
  • Across the 12 months ending September 2026, KitchenAid fell from 2nd to 3rd among small kitchen appliance brands worldwide.

How did search popularity change for small kitchen appliance brands worldwide in September 2026?

  1. In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 20.6% to 23.5%.

  2. In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 6.6% to 7.2%.

  3. In September 2026, Philips lost estimated Share of Search among small kitchen appliance brands worldwide, from 17.6% to 15.5%.

  4. In September 2026, KitchenAid rose from 4th to 3rd among small kitchen appliance brands worldwide.

  5. Estimated monthly branded searches for Ninja worldwide rose 12.7% over 12 measured months, from 1.2M to 1.4M in September 2026.

  6. Estimated monthly branded searches for Kenwood worldwide fell 29.2% over 12 measured months, from 557K to 394K in September 2026.

How is KitchenAid measured?

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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