Brandwave

How popular isKitchenAid in search?

In September 2026, there were an estimated 1.3M branded searches for KitchenAid worldwide which is down 30.2% over the last 12 months. KitchenAid holds 23.5% estimated Share of Search among small kitchen appliance brands worldwide and is ranked 2nd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thermomix33.8%
  2. KitchenAid23.5%
  3. Ninja15.2%
  4. Tefal10.3%
  5. Kenwood7.3%
  6. Breville3%
  7. Russell Hobbs2.8%
  8. Philips2.5%
  9. Sunbeam1.5%
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Where does KitchenAid compete?

KitchenAid is ranked in 37 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands2nd of 923.5%Shown below
Blender brands1st of 535.2%Show ranking
Measuring spoons brands3rd of 425.3%Show ranking
Induction cooktop brands2nd of 737.7%Show ranking
Toaster oven brands1st of 638%Show ranking
Ice cream maker brands1st of 538.6%Show ranking
Double wall oven brands2nd of 828.8%Show ranking
Stick blender brands1st of 641.6%Show ranking
Gas cooktop brands2nd of 728.9%Show ranking
Bakeware brands2nd of 829.9%Show ranking
Measuring cups brands2nd of 630.7%Show ranking
Pasta maker brands1st of 545.1%Show ranking
Stand mixer brands1st of 646.5%Show ranking
Hand mixer brands1st of 547.2%Show ranking
Electric kettle brands1st of 547.7%Show ranking
Gas grill brands1st of 633.6%Show ranking
Can opener brands1st of 558.9%Show ranking
Hand blender brands1st of 761.9%Show ranking
BBQ tool brands1st of 643.6%Show ranking
Cutlery brands1st of 744.7%Show ranking
Food processor brands1st of 571.1%Show ranking
Convection oven brands1st of 774.8%Show ranking
Portable dishwasher brands1st of 552.7%Show ranking
Crock pot brands1st of 476.2%Show ranking
Undercounter fridge brands1st of 476.3%Show ranking
Kitchen scale brands1st of 579.5%Show ranking
Salad spinner brands1st of 480.5%Show ranking
Box grater brands1st of 380.5%Show ranking
Burr grinder brands1st of 380.5%Show ranking
Mini chopper brands1st of 386.4%Show ranking
Counter depth refrigerator brands1st of 660.8%Show ranking
Kitchen timer brands1st of 661.6%Show ranking
Induction stove brands1st of 561.7%Show ranking
Knife set brands1st of 664.6%Show ranking
Lemon juicer brands1st of 380%Show ranking
Induction oven brands1st of 582%Show ranking
Freestanding gas range brands1st of 484%Show ranking

Which small kitchen appliance brands compete with KitchenAid?

KitchenAid against small kitchen appliance brands worldwide, by month

Share of Search by month for Thermomix, KitchenAid, Ninja, Tefal, Kenwood, Breville, Russell Hobbs, Philips. The figures are in the table below the chart.

View monthly share of search table
MonthThermomixKitchenAidNinjaTefalKenwoodBrevilleRussell HobbsPhilipsSunbeam
Oct 202529.7%29.7%13.4%9.5%9%2.2%3.4%1.5%1.6%
Nov 202525.6%34%14%10.5%7.8%2.8%2.9%1.3%1.2%
Dec 202526.4%35.5%14.4%8.7%6.9%2.9%2.9%1.1%1.2%
Jan 202628.6%28.3%15.6%11.2%7.4%2.6%3.4%1.4%1.6%
Feb 202632.6%25.9%14.7%10.2%8.3%2.4%3%1.3%1.5%
Mar 202631.6%26.1%14.2%9.9%9.8%2.3%3.1%1.3%1.7%
Apr 202628.9%28.3%15.8%9%9.2%2.6%2.9%1.4%1.9%
May 202630.4%26.3%13.7%11.1%9.2%2.7%3.1%1.5%2%
Jun 202631.4%24.4%17.2%9.6%8.2%2.8%3.1%1.5%1.7%
Jul 202628%28.2%15.4%9%9%3.1%3.4%2.1%1.8%
Aug 202630.5%24.8%16.8%9.7%8%2.7%3.1%2.2%2%
Sep 202633.8%23.5%15.2%10.3%7.3%3%2.8%2.5%1.5%

  1. 1.Thermomix

    33.8%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.2 points.

  2. 2.KitchenAid

    23.5%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -1.3 points.

  3. 3.Ninja

    15.2%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Tefal

    10.3%

    Held 4th. 560K estimated branded searches, +17.2% vs prior month. Share +0.6 points.

  5. 5.Kenwood

    7.3%

    Held 5th. 394K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Breville

    3%

    Moved from 7th to 6th. 165K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  7. 7.Russell Hobbs

    2.8%

    Moved from 6th to 7th. 153K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Philips

    2.5%

    Held 8th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  9. 9.Sunbeam

    1.5%

    Held 9th. 80.6K estimated branded searches, -17% vs prior month. Share -0.5 points.

Compare search popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.8M to 1.3M.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands worldwide decreased from 29.7% to 23.5%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 35.5% in December 2025 and was lowest at 23.5% in September 2026.

How did search popularity change for small kitchen appliance brands worldwide in September 2026?

  1. In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 30.5% to 33.8%.

  2. In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 9.7% to 10.3%.

  3. In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.8% to 15.2%.

  4. In September 2026, KitchenAid lost estimated Share of Search among small kitchen appliance brands worldwide, from 24.8% to 23.5%.

  5. In September 2026, Kenwood lost estimated Share of Search among small kitchen appliance brands worldwide, from 8% to 7.3%.

  6. Philips’ estimated Share of Search among small kitchen appliance brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.5% in September 2026.

How is KitchenAid measured?

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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