Brandwave

How popular isHusqvarna in search?

In September 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 15.4% over the last 12 months. Husqvarna holds 6.8% estimated Share of Search among push Mower brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda72%
  2. Milwaukee11.2%
  3. Husqvarna6.8%
  4. John Deere6.1%
  5. Toro3.4%
  6. Greenworks0.55%
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Where does Husqvarna compete?

Husqvarna is ranked in 35 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push Mower brands3rd of 66.8%Shown below
Garden machinery brands3rd of 67%Show ranking
Plate Compactor brands3rd of 67%Show ranking
Riding lawn mower brands2nd of 77%Show ranking
Lawn mower brands3rd of 67.4%Show ranking
Walk Behind Mower brands2nd of 57.7%Show ranking
Snow blower brands2nd of 67.9%Show ranking
Stone Saw brands3rd of 619.2%Show ranking
Grass Trimmer brands3rd of 820.5%Show ranking
Cut Off Saw brands2nd of 723.7%Show ranking
Hedge trimmer brands2nd of 526.1%Show ranking
Chainsaw bars3rd of 626.2%Show ranking
Leaf blowers2nd of 626.4%Show ranking
Chainsaw and outdoor power brands2nd of 626.5%Show ranking
Chainsaw chain brands3rd of 626.6%Show ranking
Chainsaw brands2nd of 527.2%Show ranking
Chainsaw safety gear brands3rd of 629.6%Show ranking
Lawn mower blade brands2nd of 630.3%Show ranking
Backpack Sprayer brands2nd of 632.5%Show ranking
Garden tool brands1st of 633.5%Show ranking
Robotic lawn mower brands2nd of 734.6%Show ranking
Earth Auger brands1st of 538.3%Show ranking
Power Broom brands2nd of 439.4%Show ranking
Lawn tractor brands1st of 445.5%Show ranking
Asphalt Cutter brands2nd of 445.7%Show ranking
Lawn Edger brands1st of 646%Show ranking
Edger brands2nd of 548.2%Show ranking
Backpack blower brands2nd of 349%Show ranking
Brush Blade brands2nd of 349%Show ranking
Robot mowers1st of 649.4%Show ranking
Face Shield brands1st of 656%Show ranking
Embroidery machine brands1st of 572.2%Show ranking
Hover Mower brands1st of 374%Show ranking
Robot lawn mower brands1st of 575.6%Show ranking
Rear Tine Tiller brands1st of 377.1%Show ranking

Which push Mower brands compete with Husqvarna?

Husqvarna against push Mower brands worldwide, by month

Share of Search by month for Honda, Milwaukee, Husqvarna, John Deere, Toro. The figures are in the table below the chart.

View monthly share of search table
MonthHondaMilwaukeeHusqvarnaJohn DeereToroGreenworks
Oct 202570.2%12.6%7.4%5.6%3.8%0.42%
Nov 202570.5%13.4%6.4%6%3.3%0.44%
Dec 202571.2%13.7%5.3%6.1%3.4%0.45%
Jan 202673.7%10.7%6.1%5.8%3.2%0.43%
Feb 202672.4%11.3%6.5%6.1%3.4%0.37%
Mar 202671.9%10.3%7.8%5.7%3.8%0.51%
Apr 202670.4%10.1%9.6%5.5%3.7%0.61%
May 202670.1%10.1%9.8%5.5%3.7%0.74%
Jun 202670.7%10.9%8.4%5.9%3.3%0.8%
Jul 202671.7%11.2%7%6.1%3.4%0.67%
Aug 202672.2%11%6.8%6%3.3%0.66%
Sep 202672%11.2%6.8%6.1%3.4%0.55%

  1. 1.Honda

    72%

    Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share -0.2 points.

  2. 2.Milwaukee

    11.2%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Husqvarna

    6.8%

    Held 3rd. 1.1M estimated branded searches, -1.9% vs prior month. Share 0 points.

  4. 4.John Deere

    6.1%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Toro

    3.4%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Greenworks

    0.55%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

Compare search popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among push Mower brands worldwide decreased from 7.4% to 6.8%.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among push Mower brands worldwide peaked at 9.8% in May 2026 and was lowest at 5.3% in December 2025.

How did search popularity change for push Mower brands worldwide in September 2026?

  1. Husqvarna’s estimated Share of Search among push Mower brands worldwide has lost ground for 3 months in a row, from 8.4% to 6.8% in September 2026.

  2. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  3. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  4. Estimated monthly branded searches for Toro worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

How is Husqvarna measured?

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

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How the Brand Demand Index is measured

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