Brandwave

How popular isSquare in search?

In September 2026, there were an estimated 102K branded searches for Square worldwide which is up 7.1% over the last 12 months. Square holds 3.2% estimated Share of Search among pos Inventory brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. QuickBooks57.7%
  2. Odoo35.5%
  3. Square3.2%
  4. Toast1.3%
  5. Clover1.3%
  6. Lightspeed1%
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Which pos Inventory brands compete with Square?

Square against pos Inventory brands worldwide, by month

Share of Search by month for QuickBooks, Odoo, Square. The figures are in the table below the chart.

View monthly share of search table
MonthQuickBooksOdooSquareToastCloverLightspeed
Oct 202553.4%39.7%2.8%1.5%1.3%1.3%
Nov 202548.9%44.2%2.9%1.3%1.3%1.3%
Dec 202549.5%44.3%2.7%1.4%1.1%1.1%
Jan 202653.4%39.7%3%1.5%1.3%1.1%
Feb 202653.4%39.5%3.3%1.4%1.3%1.1%
Mar 202652.8%39%4.1%1.5%1.4%1.4%
Apr 202652.8%39%4.3%1.5%1.3%1.2%
May 202650.9%38.4%6.1%1.7%1.5%1.4%
Jun 202650.8%38.4%6.5%1.7%1.5%1.2%
Jul 202651.7%38.7%5.4%1.5%1.5%1.2%
Aug 202652.1%39%4.6%1.5%1.5%1.3%
Sep 202657.7%35.5%3.2%1.3%1.3%1%

  1. 1.QuickBooks

    57.7%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +5.6 points.

  2. 2.Odoo

    35.5%

    Held 2nd. 1.1M estimated branded searches, +0.13% vs prior month. Share -3.6 points.

  3. 3.Square

    3.2%

    Held 3rd. 102K estimated branded searches, -23.6% vs prior month. Share -1.4 points.

  4. 4.Toast

    1.3%

    Held 4th. 41.5K estimated branded searches, -0.81% vs prior month. Share -0.1 points.

  5. 5.Clover

    1.3%

    Held 5th. 40K estimated branded searches, -4.4% vs prior month. Share -0.2 points.

  6. 6.Lightspeed

    1%

    Held 6th. 32.7K estimated branded searches, -14.4% vs prior month. Share -0.3 points.

Compare search popularity between Square and its closest rivals

Every comparison with Square

How has branded search demand for Square changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Square worldwide rose from 95.1K to 102K.
  • Across the 12 months ending September 2026, Square’s estimated Share of Search among pos Inventory brands worldwide peaked at 6.5% in June 2026 and was lowest at 2.7% in December 2025.

How did search popularity change for pos Inventory brands worldwide in September 2026?

  1. In September 2026, QuickBooks gained estimated Share of Search among pos Inventory brands worldwide, from 52.1% to 57.7%.

  2. In September 2026, Odoo lost estimated Share of Search among pos Inventory brands worldwide, from 39% to 35.5%.

  3. In September 2026, Square lost estimated Share of Search among pos Inventory brands worldwide, from 4.6% to 3.2%.

  4. Estimated monthly branded searches for Lightspeed worldwide fell 27.1% over 12 measured months, from 44.9K to 32.7K in September 2026.

  5. Estimated monthly branded searches for Toast worldwide fell 16.7% over 12 measured months, from 49.9K to 41.5K in September 2026.

Where does Square compete?

Square is ranked in 63 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shower Head brands6th of 80.07%Show ranking
Pos Screen brands3rd of 60.09%Show ranking
Armchair Covers brands3rd of 50.11%Show ranking
Cake Stand brands4th of 60.17%Show ranking
Trash Can brands6th of 80.18%Show ranking
Spice Jars brands6th of 60.18%Show ranking
Dining Table brands3rd of 50.18%Show ranking
Plant Pots brands3rd of 40.18%Show ranking
Trestle Table brands3rd of 50.18%Show ranking
Wine Glasses brands2nd of 70.18%Show ranking
Payment processors9th of 150.29%Show ranking
Blind Spot Mirror brands6th of 70.33%Show ranking
Oven Mitts brands7th of 80.42%Show ranking
Payment gateway platforms4th of 60.43%Show ranking
Rain Barrel brands5th of 60.53%Show ranking
Fridge Magnets brands6th of 70.58%Show ranking
Biscuit Tin brands4th of 60.63%Show ranking
Ceramic Tile brands4th of 50.69%Show ranking
Chimney Cap brands3rd of 50.73%Show ranking
Beach Umbrella brands4th of 60.87%Show ranking
Candy Mold brands2nd of 40.91%Show ranking
Bento Box brands4th of 51%Show ranking
Pos Terminal brands4th of 81.5%Show ranking
Pos Machine brands4th of 71.6%Show ranking
Crock Pot brands7th of 71.7%Show ranking
Retail and hospitality POS systems3rd of 81.8%Show ranking
Loft Hatch brands3rd of 31.9%Show ranking
Retail tech2nd of 61.9%Show ranking
Mason Jars brands3rd of 42.5%Show ranking
Load Bars brands4th of 82.6%Show ranking
Ice Cube Tray brands5th of 82.6%Show ranking
Griddle Pan brands6th of 72.8%Show ranking
Rivet Nut brands3rd of 42.9%Show ranking
Pipe Bender brands3rd of 53.2%Show ranking
Pos Inventory brands3rd of 63.2%Shown above
Parquet Flooring brands3rd of 73.5%Show ranking
Chisel brands4th of 63.6%Show ranking
Nut Driver brands4th of 63.7%Show ranking
Cash Box brands4th of 64%Show ranking
Decking Lights brands2nd of 35%Show ranking
Embroidery Hoop brands3rd of 35.1%Show ranking
Tissue Box Cover brands4th of 55.5%Show ranking
Hole Punch brands3rd of 66.7%Show ranking
Receipt Printer brands2nd of 47%Show ranking
Mortise Machine brands2nd of 48.9%Show ranking
Pos Printer brands2nd of 49.7%Show ranking
Paper Punch brands2nd of 412.8%Show ranking
Mosquito Net brands4th of 513.6%Show ranking
End Mill brands3rd of 414.7%Show ranking
Barcode Scanner brands2nd of 516.8%Show ranking
Lace Bobbins brands3rd of 417.1%Show ranking
Sink Strainer brands3rd of 317.3%Show ranking
Barcode Printer brands3rd of 618.6%Show ranking
Broach Cutter brands4th of 418.7%Show ranking
Thermostatic Shower brands3rd of 421.7%Show ranking
Spade Shovel brands2nd of 427.4%Show ranking
Chair Glides brands2nd of 329.2%Show ranking
Point of sale hardware1st of 629.3%Show ranking
Handheld Pos brands1st of 437.3%Show ranking
POS systems2nd of 438.8%Show ranking
Point of sale systems1st of 543.5%Show ranking
Restaurant ordering platforms1st of 661%Show ranking
Chargeback management platforms1st of 588.7%Show ranking

How is Square measured?

Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

53 branded search terms

  • handheld square terminal
  • ipad square pos
  • mobile pos square
  • pos square
  • pos square app
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • square app pos
  • square kds app
  • square point of sale
  • square point of sale device
  • square point of sale equipment
  • square point of sale ipad
  • square point of sale pos
  • square point of sale printer
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square pos
  • square pos app
  • square pos apps
  • square pos charges
  • square pos device
  • square pos devices
  • square pos equipment
  • square pos fees
  • square pos for ipad
  • square pos for iphone
  • square pos handheld
  • square pos hardware
  • square pos ipad
  • square pos iphone
  • square pos machine
  • square pos printer
  • square pos reader
  • square pos scanner
  • square pos software
  • square pos solutions

1–40 of 53

How the Brand Demand Index is measured

Who owns Square?

Square is owned by Block. Brandwave also tracks Afterpay, owned by the same company, worldwide.

Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.

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