Brandwave

Load bars brands:Which are searched most?

In September 2026, Thule was the most searched among load bars brands worldwide, with an estimated 301K branded searches and 76.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thule76.9%
  2. Front Runner23.1%
  3. Yakima<0.01%

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Share of SearchLeaderboard

Compare the load bars brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among load bars brands worldwide, by month

Share of Search by month for Thule, Front Runner. The figures are in the table below the chart.

View monthly share of search table
MonthThuleFront RunnerYakima
Oct 202573.2%26.8%<0.01%
Nov 202573.2%26.8%<0.01%
Dec 202573.2%26.8%<0.01%
Jan 202673.2%26.8%<0.01%
Feb 202676.9%23.1%<0.01%
Mar 202677%23%<0.01%
Apr 202677%23%<0.01%
May 202680.4%19.6%<0.01%
Jun 202677%23%<0.01%
Jul 202680.4%19.6%<0.01%
Aug 202677%23%<0.01%
Sep 202676.9%23.1%<0.01%

This month’s ranking, September 2026

  1. 1.Thule

    76.9%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  2. 2.Front Runner

    23.1%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.1 points.

  3. 3.Yakima

    <0.01%

    Held 3rd. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among load bars brands worldwide?

In September 2026, Thule was the most searched among load bars brands worldwide, with an estimated 301K branded searches and 76.9% estimated Share of Search within this set. Front Runner is in 2nd place, 53.8 percentage points behind at 23.1% Share of Search.

Global load bars brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Thule73.2% → 76.9%80.4%May 202673.2%Nov 20251st
Front Runner26.8% → 23.1%26.8%Nov 202519.6%May 20262nd
Yakima<0.01%<0.01%Apr 2026<0.01%Jan 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Thule’s estimated Share of Search among load bars brands worldwide increased from 73.2% to 76.9%.
  • Across the 12 months ending September 2026, Front Runner’s estimated Share of Search among load bars brands worldwide decreased from 26.8% to 23.1%.
  • Across the 12 months ending September 2026, Thule’s estimated Share of Search among load bars brands worldwide peaked at 80.4% in May 2026 and was lowest at 73.2% in November 2025.
  • Across the 12 months ending September 2026, Front Runner’s estimated Share of Search among load bars brands worldwide peaked at 26.8% in November 2025 and was lowest at 19.6% in May 2026.
  • Across the 12 months ending September 2026, Yakima held steady: its estimated Share of Search among load bars brands worldwide moved less than 0.5 percentage points.

How did search popularity change for load bars brands worldwide in September 2026?

  1. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

  2. Estimated monthly branded searches for Front Runner worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

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