How popular isFront Runner in search?
In September 2026, there were an estimated 90.5K branded searches for Front Runner worldwide which is down 17.7% over the last 12 months. Front Runner holds 23.1% estimated Share of Search among load bars brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which load bars brands compete with Front Runner?
Share of Search by month for Thule, Front Runner. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Front Runner | Yakima |
|---|---|---|---|
| Oct 2025 | 73.2% | 26.8% | <0.01% |
| Nov 2025 | 73.2% | 26.8% | <0.01% |
| Dec 2025 | 73.2% | 26.8% | <0.01% |
| Jan 2026 | 73.2% | 26.8% | <0.01% |
| Feb 2026 | 76.9% | 23.1% | <0.01% |
| Mar 2026 | 77% | 23% | <0.01% |
| Apr 2026 | 77% | 23% | <0.01% |
| May 2026 | 80.4% | 19.6% | <0.01% |
| Jun 2026 | 77% | 23% | <0.01% |
| Jul 2026 | 80.4% | 19.6% | <0.01% |
| Aug 2026 | 77% | 23% | <0.01% |
| Sep 2026 | 76.9% | 23.1% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.9% | 301K | -18.2% | -0.1 points | |
| 2, held 2nd | 23.1% | 90.5K | -17.7% | +0.1 points | |
| 3, held 3rd | <0.01% | 30 | 0% | 0 points |
Compare search popularity between Front Runner and its closest rivals
Every comparison with Front Runner
4 comparisons
How has branded search demand for Front Runner changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Front Runner worldwide fell from 110K to 90.5K.
- Across the 12 months ending September 2026, Front Runner’s estimated Share of Search among load bars brands worldwide decreased from 26.8% to 23.1%.
- Across the 12 months ending September 2026, Front Runner’s estimated Share of Search among load bars brands worldwide peaked at 26.8% in November 2025 and was lowest at 19.6% in May 2026.
How did search popularity change for load bars brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.
Estimated monthly branded searches for Front Runner worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Where does Front Runner compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Roof tents | 2nd of 6 | 22.9% | Show ranking |
| Load bars brands | 2nd of 3 | 23.1% | Shown above |
How is Front Runner measured?
Brandwave collects information about searches that people make online using Front Runner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- front runner
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Is Front Runner your brand?
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