Brandwave

How popular isFront Runner in search?

In August 2026, there were an estimated 5.4K branded searches for Front Runner worldwide which is down 18.2% over the last 11 months. Front Runner holds 1.4% estimated Share of Search among roof tents worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thule97.5%
  2. Front Runner1.4%
  3. Roofnest0.64%
  4. Tepui0.26%
  5. iKamper0.19%
  6. 23Zero0.01%
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Which roof tents compete with Front Runner?

Front Runner against roof tents worldwide, by month

Share of Search by month for Thule, Front Runner. The figures are in the table below the chart.

View monthly share of search table
MonthThuleFront RunnerRoofnestTepuiiKamper23Zero
Oct 202596.7%2.1%0.77%0.28%0.13%0.01%
Nov 202597.4%1.7%0.5%0.23%0.1%<0.01%
Dec 202597.9%1.4%0.35%0.19%0.09%<0.01%
Jan 202698.3%1.2%0.28%0.16%0.09%<0.01%
Feb 202697.4%1.7%0.42%0.28%0.13%0.01%
Mar 202697.7%1.4%0.5%0.27%0.13%<0.01%
Apr 202697.6%1.4%0.64%0.23%0.13%<0.01%
May 202698%1.2%0.52%0.19%0.13%<0.01%
Jun 202697.7%1.4%0.5%0.23%0.16%<0.01%
Jul 202698%1.2%0.41%0.22%0.16%<0.01%
Aug 202697.5%1.4%0.64%0.26%0.19%0.01%
Sep 2026——————

  1. 1.Thule

    97.5%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  2. 2.Front Runner

    1.4%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Roofnest

    0.64%

    Held 3rd. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

  4. 4.Tepui

    0.26%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.iKamper

    0.19%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.23Zero

    0.01%

    Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

Compare search popularity between Front Runner and its closest rivals

How has branded search demand for Front Runner changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Front Runner worldwide fell from 6.6K to 5.4K.
  • Across the 11 months ending August 2026, Front Runner’s estimated Share of Search among roof tents worldwide decreased from 2.1% to 1.4%.

How did search popularity change for roof tents worldwide in August 2026?

  1. In August 2026, Thule lost estimated Share of Search among roof tents worldwide, from 98% to 97.5%.

  2. Estimated monthly branded searches for iKamper worldwide rose 84.6% over 11 measured months, from 390 to 720 in August 2026.

  3. Estimated monthly branded searches for Tepui worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  4. Estimated monthly branded searches for Front Runner worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How is Front Runner measured?

Brandwave collects information about searches that people make online using Front Runner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • front runner roof rack

Do you work for Front Runner? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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