Brandwave

How popular isAtera in search?

In August 2026, there were an estimated 170 branded searches for Atera worldwide which is up 88.9% over the last 11 months. Atera holds 0.04% estimated Share of Search among roof racks worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thule90%
  2. Rhino-Rack9.9%
  3. Cruz0.06%
  4. Atera0.04%
  5. Yakima<0.01%
  6. Menabo<0.01%
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Which roof racks compete with Atera?

Atera against roof racks worldwide, by month

Share of Search by month for Thule, Rhino-Rack, Atera. The figures are in the table below the chart.

View monthly share of search table
MonthThuleRhino-RackCruzAteraYakimaMenabo
Oct 202588%11.8%0.08%0.03%<0.01%<0.01%
Nov 202588.1%11.8%0.06%0.02%<0.01%<0.01%
Dec 202588.1%11.8%0.04%0.02%<0.01%<0.01%
Jan 202690%9.9%0.04%0.02%<0.01%<0.01%
Feb 202688%11.8%0.06%0.03%<0.01%<0.01%
Mar 202690%9.9%0.06%0.03%<0.01%<0.01%
Apr 202689.9%9.9%0.12%0.03%<0.01%<0.01%
May 202691.6%8.2%0.07%0.03%<0.01%<0.01%
Jun 202690%9.9%0.06%0.03%<0.01%<0.01%
Jul 202691.7%8.2%0.05%0.03%<0.01%<0.01%
Aug 202690%9.9%0.06%0.04%<0.01%<0.01%
Sep 2026——————

  1. 1.Thule

    90%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  2. 2.Rhino-Rack

    9.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Cruz

    0.06%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Atera

    0.04%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Yakima

    <0.01%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

  6. 6.Menabo

    <0.01%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between Atera and its closest rivals

How has branded search demand for Atera changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Atera worldwide rose from 90 to 170.
  • Across the 11 months ending August 2026, Atera’s estimated Share of Search among roof racks worldwide held steady, from 0.03% to 0.04%.

How did search popularity change for roof racks worldwide in August 2026?

  1. In August 2026, Rhino-Rack gained estimated Share of Search among roof racks worldwide, from 8.2% to 9.9%.

  2. In August 2026, Thule lost estimated Share of Search among roof racks worldwide, from 91.7% to 90%.

  3. Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026.

  4. Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.

Where does Atera compete?

Atera is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car roof box brands5th of 60.04%Show ranking
Roof racks4th of 60.04%Shown above
Rmm platforms6th of 60.09%Show ranking

How is Atera measured?

Brandwave collects information about searches that people make online using Atera’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • atera roof box

Do you work for Atera? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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