Brandwave

Atera vs INNO:Which is more popular?

In September 2026, INNO had more branded searches than Atera among roof box brands worldwide. INNO had about 1,360 branded searches, while Atera had 110. INNO made up 0.39% of all roof box brand searches we track, and Atera accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about roof box brands, INNO appeared in all five answers and Atera in none.

Among roof box brands worldwide in September 2026

Who do people search for more?

INNO, about 12 searches for every 1 for Atera

INNO 1.4K searchesAtera 110 searches

Who does AI mention more?

INNO, mentioned in every answer we collected

INNO in 5 of 5Atera in 0 of 5

Who does AI recommend more?

INNO, the only one of the two named

INNO first in 5Atera never named

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Top roof box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, INNO appeared in all five answers. Atera did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thule1st
  2. Yakima2nd
  3. INNO3rd
  4. SportRack4th
  5. Rhino-Rack5th
  6. Hapro–
  7. Kamei–
  8. Atera–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thule5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • INNO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yakima5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SportRack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rhino-Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kamei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roof box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Atera or INNO more popular in search?

This chart shows how often people search Google for Atera and INNO by name. Each line represents a brand's share of searches for all eight roof box brands we track, month by month, from English-language searches worldwide.

Atera and INNO among roof box brands worldwide, by month

Share of searches by month for INNO, Atera. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleRhino-RackSportRackINNOHaproKameiAteraYakima
Oct 202586.4%11.6%1.3%0.46%0.14%0.11%0.03%<0.01%
Nov 202586.9%11.7%0.88%0.35%0.09%0.09%0.02%<0.01%
Dec 202586.8%11.7%0.87%0.38%0.11%0.09%0.02%<0.01%
Jan 202688.8%9.8%0.89%0.31%0.12%0.09%0.02%<0.01%
Feb 202686.6%11.6%1.1%0.42%0.14%0.14%0.03%<0.01%
Mar 202688.3%9.7%1.3%0.35%0.14%0.17%0.03%<0.01%
Apr 202688.2%9.7%1.3%0.35%0.14%0.17%0.03%<0.01%
May 202690.1%8.1%1.1%0.29%0.14%0.14%0.03%<0.01%
Jun 202686.8%9.6%2.9%0.37%0.17%0.17%0.03%<0.01%
Jul 202688.8%8%2.4%0.34%0.2%0.2%0.03%<0.01%
Aug 202688.3%9.7%1.1%0.38%0.24%0.21%0.04%<0.01%
Sep 202686.4%11.6%1.3%0.39%0.14%0.11%0.03%<0.01%

How has the Atera and INNO comparison changed over the last 12 months?

3 findings
  • INNO was ahead of Atera in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Atera’s share of searches among roof box brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 90 to 110.
  • Across the 12 months ending September 2026, INNO’s share of searches among roof box brands worldwide moved from 0.46% to 0.39%, and its estimated monthly branded searches moved from 1.6K to 1.4K.

How did search popularity change for roof box brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Atera worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  2. Estimated monthly branded searches for INNO worldwide fell 15% over 12 measured months, from 1.6K to 1.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Atera’s and INNO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Atera

1 branded search term

  • atera roof box

INNO

2 branded search terms

  • inno rack
  • inno roof box

How the Brand Demand Index is measured

Other head-to-heads among roof box brands

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