How popular isRhino-Rack in search?
In September 2026, there were an estimated 40.5K branded searches for Rhino-Rack worldwide which held steady over the last 12 months. Rhino-Rack holds 11.9% estimated Share of Search among roof box brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which roof box brands compete with Rhino-Rack?
Share of Search by month for Thule, Rhino-Rack. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Rhino-Rack | Yakima |
|---|---|---|---|
| Oct 2025 | 88.1% | 11.9% | <0.01% |
| Nov 2025 | 88.1% | 11.9% | <0.01% |
| Dec 2025 | 88.1% | 11.9% | <0.01% |
| Jan 2026 | 90.1% | 9.9% | <0.01% |
| Feb 2026 | 88.1% | 11.9% | <0.01% |
| Mar 2026 | 90.1% | 9.9% | <0.01% |
| Apr 2026 | 90.1% | 9.9% | <0.01% |
| May 2026 | 91.7% | 8.3% | <0.01% |
| Jun 2026 | 90.1% | 9.9% | <0.01% |
| Jul 2026 | 91.7% | 8.3% | <0.01% |
| Aug 2026 | 90.1% | 9.9% | <0.01% |
| Sep 2026 | 88.1% | 11.9% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.1% | 301K | -18.2% | -1.9 points | |
| 2, held 2nd | 11.9% | 40.5K | 0% | +1.9 points | |
| 3, held 3rd | <0.01% | 30 | 0% | 0 points |
Compare search popularity between Rhino-Rack and its closest rivals
Every comparison with Rhino-Rack
9 comparisons
How has branded search demand for Rhino-Rack changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rhino-Rack worldwide held steady at 40.5K.
- Across the 12 months ending September 2026, Rhino-Rack’s estimated Share of Search among roof box brands worldwide peaked at 11.9% in October 2025 and was lowest at 8.3% in May 2026.
How did search popularity change for roof box brands worldwide in September 2026?
3 changes
In September 2026, Rhino-Rack gained estimated Share of Search among roof box brands worldwide, from 9.9% to 11.9%.
In September 2026, Thule lost estimated Share of Search among roof box brands worldwide, from 90.1% to 88.1%.
Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.
Where does Rhino-Rack compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| 4x4 accessory brands | 3rd of 5 | 10% | Show ranking |
| Roof basket brands | 3rd of 4 | 10.5% | Show ranking |
| Cargo basket brands | 3rd of 5 | 10.6% | Show ranking |
| Car roof box brands | 2nd of 6 | 11.8% | Show ranking |
| Roof racks | 2nd of 6 | 11.8% | Show ranking |
| Roof box brands | 2nd of 3 | 11.9% | Shown above |
How is Rhino-Rack measured?
Brandwave collects information about searches that people make online using Rhino-Rack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rhino rack
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Is Rhino-Rack your brand?
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