Brandwave

Rhino-Rack vs SportRack:Which is more popular?

In September 2026, Rhino-Rack had more branded searches than SportRack among roof box brands worldwide. Rhino-Rack had about 40,500 branded searches, while SportRack had 4,540. Rhino-Rack made up 11.6% of all roof box brand searches we track, and SportRack accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about roof box brands, SportRack appeared in two of the five answers and Rhino-Rack in one. Rhino-Rack and SportRack were each mentioned first in one of the two answers that named either.

Among roof box brands worldwide in September 2026

Who do people search for more?

Rhino-Rack, about 9 searches for every 1 for SportRack

Rhino-Rack 40.5K searchesSportRack 4.5K searches

Who does AI mention more?

SportRack, mentioned in 2 of 5 answers, Rhino-Rack in 1

SportRack in 2 of 5Rhino-Rack in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Rhino-Rack first in 1SportRack first in 1

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Top roof box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SportRack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rhino-Rack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rhino-Rack and SportRack were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thule1st
  2. Yakima2nd
  3. INNO3rd
  4. SportRack4th
  5. Rhino-Rack5th
  6. Hapro–
  7. Kamei–
  8. Atera–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thule5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • INNO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yakima5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SportRack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rhino-Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kamei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roof box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Rhino-Rack or SportRack more popular in search?

This chart shows how often people search Google for Rhino-Rack and SportRack by name. Each line represents a brand's share of searches for all eight roof box brands we track, month by month, from English-language searches worldwide.

Rhino-Rack and SportRack among roof box brands worldwide, by month

Share of searches by month for Rhino-Rack, SportRack. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleRhino-RackSportRackINNOHaproKameiAteraYakima
Oct 202586.4%11.6%1.3%0.46%0.14%0.11%0.03%<0.01%
Nov 202586.9%11.7%0.88%0.35%0.09%0.09%0.02%<0.01%
Dec 202586.8%11.7%0.87%0.38%0.11%0.09%0.02%<0.01%
Jan 202688.8%9.8%0.89%0.31%0.12%0.09%0.02%<0.01%
Feb 202686.6%11.6%1.1%0.42%0.14%0.14%0.03%<0.01%
Mar 202688.3%9.7%1.3%0.35%0.14%0.17%0.03%<0.01%
Apr 202688.2%9.7%1.3%0.35%0.14%0.17%0.03%<0.01%
May 202690.1%8.1%1.1%0.29%0.14%0.14%0.03%<0.01%
Jun 202686.8%9.6%2.9%0.37%0.17%0.17%0.03%<0.01%
Jul 202688.8%8%2.4%0.34%0.2%0.2%0.03%<0.01%
Aug 202688.3%9.7%1.1%0.38%0.24%0.21%0.04%<0.01%
Sep 202686.4%11.6%1.3%0.39%0.14%0.11%0.03%<0.01%

How has the Rhino-Rack and SportRack comparison changed over the last 12 months?

3 findings
  • Rhino-Rack was ahead of SportRack in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rhino-Rack’s share of searches among roof box brands worldwide held steady at 11.6%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, SportRack’s share of searches among roof box brands worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 4.5K.

How did search popularity change for roof box brands worldwide in September 2026?

1 change

  1. In September 2026, Rhino-Rack gained share of searches among roof box brands worldwide, from 9.7% to 11.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Rhino-Rack’s and SportRack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rhino-Rack

1 branded search term

  • rhino rack

SportRack

2 branded search terms

  • sportrack
  • sportrack roof box

How the Brand Demand Index is measured

Other head-to-heads among roof box brands

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