Brandwave

How popular isSportRack?

In September 2026, people searched for SportRack by name about 4,540 times worldwide, about the same as the previous year. These searches made up 1.3% of all global roof box brand searches, placing SportRack third out of eight brands. When we asked both ChatGPT and Google AI Overviews about roof box brands, SportRack appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

SportRack is the third most searched of 8 competitors and the fourth most recommended in AI answers.

  1. ThuleShare of searches 86.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Rhino-RackShare of searches 11.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. SportRackShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. INNOShare of searches 0.39%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. HaproShare of searches 0.14%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top roof box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SportRack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SportRack is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thule1st
  2. Yakima2nd
  3. INNO3rd
  4. SportRack4th
  5. Rhino-Rack5th
  6. Hapro–
  7. Kamei–
  8. Atera–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thule5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • INNO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yakima5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SportRack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rhino-Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kamei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roof box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which roof box brands compete with SportRack?

SportRack against roof box brands worldwide, by month

Share of searches by month for Thule, Rhino-Rack, SportRack. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleRhino-RackSportRackINNOHaproKameiAteraYakima
Oct 202586.4%11.6%1.3%0.46%0.14%0.11%0.03%<0.01%
Nov 202586.9%11.7%0.88%0.35%0.09%0.09%0.02%<0.01%
Dec 202586.8%11.7%0.87%0.38%0.11%0.09%0.02%<0.01%
Jan 202688.8%9.8%0.89%0.31%0.12%0.09%0.02%<0.01%
Feb 202686.6%11.6%1.1%0.42%0.14%0.14%0.03%<0.01%
Mar 202688.3%9.7%1.3%0.35%0.14%0.17%0.03%<0.01%
Apr 202688.2%9.7%1.3%0.35%0.14%0.17%0.03%<0.01%
May 202690.1%8.1%1.1%0.29%0.14%0.14%0.03%<0.01%
Jun 202686.8%9.6%2.9%0.37%0.17%0.17%0.03%<0.01%
Jul 202688.8%8%2.4%0.34%0.2%0.2%0.03%<0.01%
Aug 202688.3%9.7%1.1%0.38%0.24%0.21%0.04%<0.01%
Sep 202686.4%11.6%1.3%0.39%0.14%0.11%0.03%<0.01%

  1. 1.Thule

    86.4%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  2. 2.Rhino-Rack

    11.6%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.SportRack

    1.3%

    Held 3rd. 4.5K estimated branded searches, -1.5% vs prior month. Share +0.2 points.

  4. 4.INNO

    0.39%

    Held 4th. 1.4K estimated branded searches, -14.5% vs prior month. Share 0 points.

  5. 5.Hapro

    0.14%

    Held 5th. 480 estimated branded searches, -52% vs prior month. Share -0.1 points.

  6. 6.Kamei

    0.11%

    Held 6th. 390 estimated branded searches, -55.7% vs prior month. Share -0.1 points.

  7. 7.Atera

    0.03%

    Held 7th. 110 estimated branded searches, -35.3% vs prior month. Share 0 points.

  8. 8.Yakima

    <0.01%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between SportRack and its closest rivals

Every comparison with SportRack

7 comparisons

How has branded search demand for SportRack changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SportRack worldwide held steady at 4.5K.
  • Across the 12 months ending September 2026, SportRack’s share of searches among roof box brands worldwide peaked at 2.9% in June 2026 and was lowest at 0.87% in December 2025.

How did search popularity change for roof box brands worldwide in September 2026?

5 changes

  1. In September 2026, Rhino-Rack gained share of searches among roof box brands worldwide, from 9.7% to 11.6%.

  2. In September 2026, Thule lost share of searches among roof box brands worldwide, from 88.3% to 86.4%.

  3. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

  4. Estimated monthly branded searches for Atera worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  5. Estimated monthly branded searches for INNO worldwide fell 15% over 12 measured months, from 1.6K to 1.4K in September 2026.

How are SportRack’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SportRack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sportrack
  • sportrack roof box

How the Brand Demand Index is measured

Who owns SportRack?

SportRack is owned by Thule. Brandwave also tracks Thule, owned by the same company, worldwide.

Do you work for SportRack? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does SportRack compete?

SportRack is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Roof box brands3rd of 81.3%Shown above
Cargo carrier brands2nd of 41.5%Show ranking
Creator with pink hair and a pink jacket

Is SportRack your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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