Curt vs SportRack:Which is more popular?
In September 2026, SportRack had more branded searches than Curt among cargo carrier brands worldwide. SportRack had about 4,540 branded searches, while Curt had 2,060. SportRack made up 1.5% of all cargo carrier brand searches we track, and Curt accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about cargo carrier brands, SportRack appeared in three of the four answers and Curt in two. SportRack was mentioned before Curt in two out of three answers.
Who do people search for more?
SportRack, about 2 searches for every 1 for Curt
Who does AI mention more?
SportRack, mentioned in 3 of 4 answers, Curt in 2
Who does AI recommend more?
SportRack, named ahead of Curt in 2 of 3 answers
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Top cargo carrier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, SportRack was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Curt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. SportRack was listed before Curt in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about cargo carrier brands
4 answers
Asked ChatGPT
“Which cargo carrier brand should I buy?”
Asked ChatGPT
“What are the best cargo carrier brands?”
Asked ChatGPT
“What's the best cargo carrier brand for extra vehicle storage?”
Searched Google, AI Overview
“roof cargo carrier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hitch cargo carrier”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Curt or SportRack more popular in search?
This chart shows how often people search Google for Curt and SportRack by name. Each line represents a brand's share of searches for all four cargo carrier brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SportRack, Curt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | SportRack | Curt | Yakima |
|---|---|---|---|---|
| Oct 2025 | 97.8% | 1.5% | 0.74% | <0.01% |
| Nov 2025 | 98.5% | 0.99% | 0.47% | <0.01% |
| Dec 2025 | 98.5% | 0.99% | 0.47% | <0.01% |
| Jan 2026 | 98.5% | 0.98% | 0.54% | <0.01% |
| Feb 2026 | 98.1% | 1.2% | 0.65% | <0.01% |
| Mar 2026 | 97.8% | 1.5% | 0.74% | <0.01% |
| Apr 2026 | 97.4% | 1.5% | 1.1% | 0.01% |
| May 2026 | 97.7% | 1.2% | 1% | <0.01% |
| Jun 2026 | 96% | 3.2% | 0.73% | 0.01% |
| Jul 2026 | 96.7% | 2.6% | 0.62% | <0.01% |
| Aug 2026 | 98.1% | 1.2% | 0.64% | <0.01% |
| Sep 2026 | 97.8% | 1.5% | 0.67% | <0.01% |
How has the Curt and SportRack comparison changed over the last 12 months?
3 findings
- SportRack was ahead of Curt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Curt’s share of searches among cargo carrier brands worldwide moved from 0.74% to 0.67%, and its estimated monthly branded searches moved from 2.3K to 2.1K.
- Across the 12 months ending September 2026, SportRack’s share of searches among cargo carrier brands worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 4.5K.
How did search popularity change for cargo carrier brands worldwide in September 2026?
0 changes
Neither Curt nor SportRack moved beyond provider rounding among cargo carrier brands in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Curt’s and SportRack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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