Brandwave

How popular isSportRack?

In September 2026, people searched for SportRack by name about 4,540 times worldwide, about the same as the previous year. These searches made up 1.5% of all global cargo carrier brand searches, placing SportRack second out of four brands. When we asked both ChatGPT and Google AI Overviews about cargo carrier brands, SportRack appeared in three of the four answers and was the third most recommended of the four.

Search and AI answers in September 2026

SportRack is the second most searched of 4 competitors and the third most recommended in AI answers.

  1. ThuleShare of searches 97.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. SportRackShare of searches 1.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. CurtShare of searches 0.67%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. YakimaShare of searches <0.01%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top cargo carrier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SportRack was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. SportRack is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thule1st
  2. Yakima2nd
  3. SportRack3rd
  4. Curt4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thule3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SportRack3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yakima3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Curt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cargo carrier brands

4 answers

  • Asked ChatGPT

    “Which cargo carrier brand should I buy?”

    1. 1Thule
    2. 2Yakima
    3. 3SportRack

  • Asked ChatGPT

    “What are the best cargo carrier brands?”

    1. 1Thule
    2. 2Yakima
    3. 3SportRack
    4. 4Curt

  • Asked ChatGPT

    “What's the best cargo carrier brand for extra vehicle storage?”

    1. 1Thule
    2. 2Yakima
    3. 3Curt
    4. 4SportRack

  • Searched Google, AI Overview

    “roof cargo carrier”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “hitch cargo carrier”

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which cargo carrier brands compete with SportRack?

    SportRack against cargo carrier brands worldwide, by month

    Share of searches by month for Thule, SportRack. The figures are in the table below the chart.

    View monthly share of searches table
    MonthThuleSportRackCurtYakima
    Oct 202597.8%1.5%0.74%<0.01%
    Nov 202598.5%0.99%0.47%<0.01%
    Dec 202598.5%0.99%0.47%<0.01%
    Jan 202698.5%0.98%0.54%<0.01%
    Feb 202698.1%1.2%0.65%<0.01%
    Mar 202697.8%1.5%0.74%<0.01%
    Apr 202697.4%1.5%1.1%0.01%
    May 202697.7%1.2%1%<0.01%
    Jun 202696%3.2%0.73%0.01%
    Jul 202696.7%2.6%0.62%<0.01%
    Aug 202698.1%1.2%0.64%<0.01%
    Sep 202697.8%1.5%0.67%<0.01%

    1. 1.Thule

      97.8%

      Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

    2. 2.SportRack

      1.5%

      Held 2nd. 4.5K estimated branded searches, -1.5% vs prior month. Share +0.2 points.

    3. 3.Curt

      0.67%

      Held 3rd. 2.1K estimated branded searches, -14.2% vs prior month. Share 0 points.

    4. 4.Yakima

      <0.01%

      Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between SportRack and its closest rivals

    Every comparison with SportRack

    7 comparisons

    How has branded search demand for SportRack changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for SportRack worldwide held steady at 4.5K.
    • Across the 12 months ending September 2026, SportRack’s share of searches among cargo carrier brands worldwide peaked at 3.2% in June 2026 and was lowest at 0.98% in January 2026.

    How did search popularity change for cargo carrier brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

    How are SportRack’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using SportRack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • sportrack
    • sportrack roof box

    How the Brand Demand Index is measured

    Who owns SportRack?

    SportRack is owned by Thule. Brandwave also tracks Thule, owned by the same company, worldwide.

    Do you work for SportRack? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does SportRack compete?

    SportRack is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Roof box brands3rd of 81.3%Show ranking
    Cargo carrier brands2nd of 41.5%Shown above
    Creator with pink hair and a pink jacket

    Is SportRack your brand?

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