Roof box brands:Which are searched most?
In September 2026, Thule was the most searched among roof box brands worldwide, with an estimated 301K branded searches and 88.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Thule88.1%
Rhino-Rack11.9%
Yakima<0.01%
Follow roof box brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the roof box and roof rack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, Rhino-Rack. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Rhino-Rack | Yakima |
|---|---|---|---|
| Oct 2025 | 88.1% | 11.9% | <0.01% |
| Nov 2025 | 88.1% | 11.9% | <0.01% |
| Dec 2025 | 88.1% | 11.9% | <0.01% |
| Jan 2026 | 90.1% | 9.9% | <0.01% |
| Feb 2026 | 88.1% | 11.9% | <0.01% |
| Mar 2026 | 90.1% | 9.9% | <0.01% |
| Apr 2026 | 90.1% | 9.9% | <0.01% |
| May 2026 | 91.7% | 8.3% | <0.01% |
| Jun 2026 | 90.1% | 9.9% | <0.01% |
| Jul 2026 | 91.7% | 8.3% | <0.01% |
| Aug 2026 | 90.1% | 9.9% | <0.01% |
| Sep 2026 | 88.1% | 11.9% | <0.01% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.1% | 301K | -18.2% | -1.9 points | |
| 2, held 2nd | 11.9% | 40.5K | 0% | +1.9 points | |
| 3, held 3rd | <0.01% | 30 | 0% | 0 points |
Compare search popularity between leading brands
Which brand is most popular in search among roof box brands worldwide?
3 brands
In September 2026, Thule was the most searched among roof box brands worldwide, with an estimated 301K branded searches and 88.1% estimated Share of Search within this set. Rhino-Rack is in 2nd place, 76.3 percentage points behind at 11.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Thule | 88.1% | 91.7%May 2026 | 88.1%Feb 2026 | 1st |
| Rhino-Rack | 11.9% | 11.9%Oct 2025 | 8.3%May 2026 | 2nd |
| Yakima | <0.01% | <0.01%Apr 2026 | <0.01%Jan 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Thule’s estimated Share of Search among roof box brands worldwide peaked at 91.7% in May 2026 and was lowest at 88.1% in February 2026.
- Across the 12 months ending September 2026, Rhino-Rack’s estimated Share of Search among roof box brands worldwide peaked at 11.9% in October 2025 and was lowest at 8.3% in May 2026.
- Across the 12 months ending September 2026, Thule, Rhino-Rack and Yakima held steady: their estimated Share of Search among roof box brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for roof box brands worldwide in September 2026?
3 changes
In September 2026, Rhino-Rack gained estimated Share of Search among roof box brands worldwide, from 9.9% to 11.9%.
In September 2026, Thule lost estimated Share of Search among roof box brands worldwide, from 90.1% to 88.1%.
Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.