How popular isYakima in search?
In September 2026, there were an estimated 30 branded searches for Yakima worldwide which is up 50% over the last 12 months. Yakima holds <0.01% estimated Share of Search among roof box brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Thule88.1%
Rhino-Rack11.9%
Yakima<0.01%
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Which roof box brands compete with Yakima?
Share of Search by month for Thule, Rhino-Rack, Yakima. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Rhino-Rack | Yakima |
|---|---|---|---|
| Oct 2025 | 88.1% | 11.9% | <0.01% |
| Nov 2025 | 88.1% | 11.9% | <0.01% |
| Dec 2025 | 88.1% | 11.9% | <0.01% |
| Jan 2026 | 90.1% | 9.9% | <0.01% |
| Feb 2026 | 88.1% | 11.9% | <0.01% |
| Mar 2026 | 90.1% | 9.9% | <0.01% |
| Apr 2026 | 90.1% | 9.9% | <0.01% |
| May 2026 | 91.7% | 8.3% | <0.01% |
| Jun 2026 | 90.1% | 9.9% | <0.01% |
| Jul 2026 | 91.7% | 8.3% | <0.01% |
| Aug 2026 | 90.1% | 9.9% | <0.01% |
| Sep 2026 | 88.1% | 11.9% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.1% | 301K | -18.2% | -1.9 points | |
| 2, held 2nd | 11.9% | 40.5K | 0% | +1.9 points | |
| 3, held 3rd | <0.01% | 30 | 0% | 0 points |
Compare search popularity between Yakima and its closest rivals
How has branded search demand for Yakima changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yakima worldwide rose from 20 to 30.
- Across the 12 months ending September 2026, Yakima’s estimated Share of Search among roof box brands worldwide held steady at <0.01%.
How did search popularity change for roof box brands worldwide in September 2026?
3 changes
In September 2026, Rhino-Rack gained estimated Share of Search among roof box brands worldwide, from 9.9% to 11.9%.
In September 2026, Thule lost estimated Share of Search among roof box brands worldwide, from 90.1% to 88.1%.
Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.
Where does Yakima compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| 4x4 accessory brands | 5th of 5 | <0.01% | Show ranking |
| Bike racks | 6th of 6 | <0.01% | Show ranking |
| Load bars brands | 3rd of 3 | <0.01% | Show ranking |
| Cargo basket brands | 5th of 5 | <0.01% | Show ranking |
| Bike tailgate pad brands | 3rd of 3 | <0.01% | Show ranking |
| Car roof box brands | 6th of 6 | <0.01% | Show ranking |
| Roof racks | 5th of 6 | <0.01% | Show ranking |
| Roof box brands | 3rd of 3 | <0.01% | Shown above |
| Cargo carrier brands | 3rd of 3 | <0.01% | Show ranking |
How is Yakima measured?
Brandwave collects information about searches that people make online using Yakima’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yakima canopy
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Is Yakima your brand?
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