Brandwave

Bike racks:Which brands are most popular in search?

In August 2026, Thule was the most searched among bike racks worldwide, with an estimated 368K branded searches and 68.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thule68.2%
  2. RockyMounts11.2%
  3. Saris11.2%
  4. Kuat7.5%
  5. Hollywood Racks1.8%
  6. Yakima<0.01%

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Share of SearchLeaderboard

Compare the bike racks shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bike racks worldwide, by month

Share of Search by month for Thule, RockyMounts, Saris, Kuat. The figures are in the table below the chart.

View monthly share of search table
MonthThuleRockyMountsSarisKuatHollywood RacksYakima
Oct 202567.3%9.1%11.1%11.1%1.5%<0.01%
Nov 202571.7%7.9%9.7%9.7%1.1%<0.01%
Dec 202573.2%8.1%9.8%8.1%0.87%<0.01%
Jan 202677.9%7%8.6%5.7%0.76%<0.01%
Feb 202673%8%9.8%8%1.1%<0.01%
Mar 202672.6%8%9.8%8%1.6%<0.01%
Apr 202669.1%7.6%13.9%7.6%1.9%<0.01%
May 202674.8%6.7%10.1%6.7%1.6%<0.01%
Jun 202672.4%8%9.7%8%1.9%<0.01%
Jul 202675.8%6.8%10.2%5.6%1.7%<0.01%
Aug 202668.2%11.2%11.2%7.5%1.8%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Thule

    68.2%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -7.5 points.

  2. 2.RockyMounts

    11.2%

    Moved from 3rd to 2nd. 60.5K estimated branded searches, +49.4% vs prior month. Share +4.4 points.

  3. 3.Saris

    11.2%

    Moved from 2nd to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Kuat

    7.5%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.9 points.

  5. 5.Hollywood Racks

    1.8%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Yakima

    <0.01%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among bike racks worldwide?

In August 2026, Thule was the most searched among bike racks worldwide, with an estimated 368K branded searches and 68.2% estimated Share of Search within this set. RockyMounts is in 2nd place, 57 percentage points behind at 11.2% Share of Search.

Global bike racks, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Thule67.3% → 68.2%77.9%Jan 202667.3%Oct 20251st
RockyMounts9.1% → 11.2%11.2%Aug 20266.7%May 20264th → 2nd
Saris11.1% → 11.2%13.9%Apr 20268.6%Jan 20263rd
Kuat11.1% → 7.5%11.1%Oct 20255.6%Jul 20262nd → 4th
Hollywood Racks1.5% → 1.8%1.9%Jun 20260.76%Jan 20265th
Yakima<0.01%<0.01%Jun 2026<0.01%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Thule’s estimated Share of Search among bike racks worldwide increased from 67.3% to 68.2%.
  • Across the 11 months ending August 2026, RockyMounts’ estimated Share of Search among bike racks worldwide increased from 9.1% to 11.2%.
  • Across the 11 months ending August 2026, Kuat’s estimated Share of Search among bike racks worldwide decreased from 11.1% to 7.5%.
  • Across the 11 months ending August 2026, Thule’s estimated Share of Search among bike racks worldwide peaked at 77.9% in January 2026 and was lowest at 67.3% in October 2025.
  • Across the 11 months ending August 2026, RockyMounts’ estimated Share of Search among bike racks worldwide peaked at 11.2% in August 2026 and was lowest at 6.7% in May 2026.
  • Across the 11 months ending August 2026, Saris’ estimated Share of Search among bike racks worldwide peaked at 13.9% in April 2026 and was lowest at 8.6% in January 2026.
  • Across the 11 months ending August 2026, Kuat’s estimated Share of Search among bike racks worldwide peaked at 11.1% in October 2025 and was lowest at 5.6% in July 2026.
  • Across the 11 months ending August 2026, Hollywood Racks’ estimated Share of Search among bike racks worldwide peaked at 1.9% in June 2026 and was lowest at 0.76% in January 2026.
  • Across the 11 months ending August 2026, RockyMounts rose from 4th to 2nd among bike racks worldwide.
  • Across the 11 months ending August 2026, Kuat fell from 2nd to 4th among bike racks worldwide.
  • Across the 11 months ending August 2026, Saris, Hollywood Racks and Yakima held steady: their estimated Share of Search among bike racks worldwide each moved less than 0.5 percentage points.

How did search popularity change for bike racks worldwide in August 2026?

  1. In August 2026, RockyMounts overtook Saris to rank 2nd among bike racks worldwide, at 11.2%.

  2. In August 2026, Kuat gained estimated Share of Search among bike racks worldwide, from 5.6% to 7.5%.

  3. In August 2026, Saris gained estimated Share of Search among bike racks worldwide, from 10.2% to 11.2%.

  4. In August 2026, Thule lost estimated Share of Search among bike racks worldwide, from 75.8% to 68.2%.

  5. Estimated monthly branded searches for Hollywood Racks worldwide rose 50% over 11 measured months, from 6.6K to 9.9K in August 2026.

  6. Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.

How the Brand Demand Index is measured

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