Kuat vs Thule:Which is more popular by branded search?
In August 2026, Thule had more branded searches than Kuat among bike racks worldwide. Thule was estimated to have 368K branded searches compared to Kuat’s 40.5K, and held a 68.2% Share of Search versus Kuat’s 7.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kuat or Thule?
Compare the bike racks shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, Kuat. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | RockyMounts | Saris | Kuat | Hollywood Racks | Yakima |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.3% | 9.1% | 11.1% | 11.1% | 1.5% | <0.01% |
| Nov 2025 | 71.7% | 7.9% | 9.7% | 9.7% | 1.1% | <0.01% |
| Dec 2025 | 73.2% | 8.1% | 9.8% | 8.1% | 0.87% | <0.01% |
| Jan 2026 | 77.9% | 7% | 8.6% | 5.7% | 0.76% | <0.01% |
| Feb 2026 | 73% | 8% | 9.8% | 8% | 1.1% | <0.01% |
| Mar 2026 | 72.6% | 8% | 9.8% | 8% | 1.6% | <0.01% |
| Apr 2026 | 69.1% | 7.6% | 13.9% | 7.6% | 1.9% | <0.01% |
| May 2026 | 74.8% | 6.7% | 10.1% | 6.7% | 1.6% | <0.01% |
| Jun 2026 | 72.4% | 8% | 9.7% | 8% | 1.9% | <0.01% |
| Jul 2026 | 75.8% | 6.8% | 10.2% | 5.6% | 1.7% | <0.01% |
| Aug 2026 | 68.2% | 11.2% | 11.2% | 7.5% | 1.8% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kuat and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of Kuat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kuat’s estimated Share of Search among bike racks worldwide moved from 11.1% to 7.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among bike racks worldwide moved from 67.3% to 68.2%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for bike racks worldwide in August 2026?
2 changes
In August 2026, Kuat gained estimated Share of Search among bike racks worldwide, from 5.6% to 7.5%.
In August 2026, Thule lost estimated Share of Search among bike racks worldwide, from 75.8% to 68.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Kuat’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.