Brandwave

Roof racks:Which brands are most popular in search?

In August 2026, Thule was the most searched among roof racks worldwide, with an estimated 368K branded searches and 90% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thule90%
  2. Rhino-Rack9.9%
  3. Cruz0.06%
  4. Atera0.04%
  5. Yakima<0.01%
  6. Menabo<0.01%

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Share of SearchLeaderboard

Compare the roof racks shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among roof racks worldwide, by month

Share of Search by month for Thule, Rhino-Rack. The figures are in the table below the chart.

View monthly share of search table
MonthThuleRhino-RackCruzAteraYakimaMenabo
Oct 202588%11.8%0.08%0.03%<0.01%<0.01%
Nov 202588.1%11.8%0.06%0.02%<0.01%<0.01%
Dec 202588.1%11.8%0.04%0.02%<0.01%<0.01%
Jan 202690%9.9%0.04%0.02%<0.01%<0.01%
Feb 202688%11.8%0.06%0.03%<0.01%<0.01%
Mar 202690%9.9%0.06%0.03%<0.01%<0.01%
Apr 202689.9%9.9%0.12%0.03%<0.01%<0.01%
May 202691.6%8.2%0.07%0.03%<0.01%<0.01%
Jun 202690%9.9%0.06%0.03%<0.01%<0.01%
Jul 202691.7%8.2%0.05%0.03%<0.01%<0.01%
Aug 202690%9.9%0.06%0.04%<0.01%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Thule

    90%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  2. 2.Rhino-Rack

    9.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Cruz

    0.06%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Atera

    0.04%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Yakima

    <0.01%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

  6. 6.Menabo

    <0.01%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among roof racks worldwide?

In August 2026, Thule was the most searched among roof racks worldwide, with an estimated 368K branded searches and 90% estimated Share of Search within this set. Rhino-Rack is in 2nd place, 80.1 percentage points behind at 9.9% Share of Search.

Global roof racks, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Thule88% → 90%91.7%Jul 202688%Oct 20251st
Rhino-Rack11.8% → 9.9%11.8%Dec 20258.2%May 20262nd
Cruz0.08% → 0.06%0.12%Apr 20260.04%Dec 20253rd
Atera0.03% → 0.04%0.04%Aug 20260.02%Nov 20254th
Yakima<0.01%<0.01%Jun 2026<0.01%Jan 20265th
Menabo<0.01%<0.01%Jul 2026<0.01%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof racks worldwide increased from 88% to 90%.
  • Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof racks worldwide decreased from 11.8% to 9.9%.
  • Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof racks worldwide peaked at 91.7% in July 2026 and was lowest at 88% in October 2025.
  • Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof racks worldwide peaked at 11.8% in December 2025 and was lowest at 8.2% in May 2026.
  • Across the 11 months ending August 2026, Cruz, Atera, Yakima and Menabo held steady: their estimated Share of Search among roof racks worldwide each moved less than 0.5 percentage points.

How did search popularity change for roof racks worldwide in August 2026?

  1. In August 2026, Rhino-Rack gained estimated Share of Search among roof racks worldwide, from 8.2% to 9.9%.

  2. In August 2026, Thule lost estimated Share of Search among roof racks worldwide, from 91.7% to 90%.

  3. Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026.

  4. Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.

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